Break-even ROAS Calculator
Find the minimum ROAS your campaign needs to stop losing money. Enter one product's selling price and variable costs to calculate break-even ROAS, maximum CPA, and profit per order.
Unit economics
Your numbers
Currency changes the display symbol only. Enter every value in the same currency.
Your break-even point
Break-even ROAS (BEROAS)
Your campaign must return at least in revenue for every spent on ads to break even.
No viable advertising margin
Your non-advertising costs equal or exceed the selling price. Increase price or reduce costs before buying traffic.
Max CPA
Pre-ad margin
Non-ad costs
One-order revenue split
How much of each sale is already committed
At your tested campaign ROAS
profit per order loss per order · margin
The formula
How to calculate break-even ROAS
Break-even ROAS starts with the contribution left from one order before advertising. That contribution is also the most you can pay to acquire the order without losing money.
Step 1 · Find Max CPA
Max CPA = Selling price − Non-ad costs
Step 2 · Find BEROAS
Break-even ROAS = Selling price ÷ Max CPA
Example
A product sells for 59.99. Product, shipping, payment, and other variable costs total 25.03, leaving a maximum CPA of 34.96. Dividing 59.99 by 34.96 gives a break-even ROAS of 1.72×. A campaign above 1.72× makes money per order; one below it loses money.
From product idea to ad budget
Research the product before you price the test
Use Eachspy to compare product prices, active creatives, landing pages, and advertiser history. Then bring your own supplier and fulfilment costs back here to set a realistic acquisition ceiling.
Break-even ROAS questions
Break-even ROAS is the minimum return on ad spend a campaign must achieve before an order stops losing money. It is based on the revenue left after product and other variable costs, but before advertising cost.
First subtract product cost, shipping, payment fees, and other variable costs from the selling price to get your maximum break-even CPA. Then divide the selling price by that maximum CPA.
Include every cost that changes when you fulfil another order: cost of goods, shipping, packaging, fulfilment, payment processing, per-order app fees, and expected refunds or discounts. Put anything not listed in the other variable cost field.
Usually, yes. A lower break-even ROAS means more contribution margin is available for advertising. It gives a campaign more room to remain profitable as acquisition costs rise.
There is no viable break-even ROAS because the order loses money before advertising. Raise the selling price or reduce non-advertising costs before spending on acquisition.
ROAS describes an actual or planned campaign's revenue divided by ad spend. Break-even ROAS is the profitability threshold for your unit economics. Actual ROAS must be above that threshold to produce profit per order.
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