Facebook & Instagram Ads Interests for Sports

Discover comprehensive targeting interests related to Sports for your Facebook and Instagram advertising campaigns. Our curated list provides detailed audience segments with accurate size estimates, helping you create highly targeted ads that reach the right customers and maximize your advertising ROI.

Total Interests
296
Related to Sports
Data Source
Meta API
Real-time updates

Sports Targeting Options for Facebook & Instagram Ads

The interests listed below are specifically related to Sports and can be used for precise audience targeting in your Facebook and Instagram ad campaigns. Each interest includes estimated audience size ranges to help you balance reach with relevance. Use these insights to create custom audiences that align perfectly with your marketing objectives.

Interest Name Audience Size
247Sports.com 14,892,032 - 17,513,030
60 Minutes Sports 1,411 - 1,660
98.5 The Sports Hub 538,265 - 633,000
ABS-CBN Sports 3,757,585 - 4,418,920
Abt Sportsline 858,792 - 1,009,940
Academy Sports + Outdoors 3,274,081 - 3,850,320
Acrobatic gymnastics 178,503 - 209,920
Aerobic conditioning 117,440 - 138,110
Air sports 1,365,663 - 1,606,020
Atlantic Coast Conference 13,154,693 - 15,469,920
Auburn Tigers on 247Sports 708,622 - 833,340
Australian Sports Nutrition 127,585 - 150,040
Automobile magazine 4,016,139 - 4,722,980
BBC Sport 7,440,144 - 8,749,610
BPI Sports 196,904 - 231,560
Ball sports 850,340 - 1,000,000
BandSports 747,576 - 879,150
Barstool Sports 26,996,989 - 31,748,460
Baseball clothing and equipment 38,248 - 44,980
Bass Anglers Sportsman Society 960,272 - 1,129,280
BeIN Sports 18,240,442 - 21,450,760
Beast Sports Nutrition 125,699 - 147,823
Bell Helmets 297,083 - 349,370
Big 12 Conference 957,627 - 1,126,170
BioSteel Sports Supplements Inc. 42,338 - 49,790
Body Language Sportswear 6,819 - 8,020
Boston Sports 60,731 - 71,420
Boxing 173,885,051 - 204,488,820
Brooks Sports 4,917,321 - 5,782,770
CBC Sports 244,965 - 288,080
CBS Sports 18,566,513 - 21,834,220
CBS Sports Network 1,085,612 - 1,276,680
CBSSports.com 36,598 - 43,040
Casino themed mobile gambling 850,340 - 1,000,000
Champion (sportswear) 86,983,673 - 102,292,800
Champs Sports 4,657,278 - 5,476,960
Chicago Bears 7,744,498 - 9,107,530
Collecting 27,154,489 - 31,933,680
College sports governing bodies and associations 850,340 - 1,000,000
College sports news and content 850,340 - 1,000,000
Columbia Sportswear 6,658,027 - 7,829,840
Combat sport 88,357,091 - 103,907,940
Comcast SportsNet 125,595 - 147,700
Comcast SportsNet Philadelphia 1,029,795 - 1,211,040
Commonwealth Games sports 10,229 - 12,030
Cue sports 24,192,950 - 28,450,910
DIRECTV Sports 1,015,076 - 1,193,730
Daily fantasy sports 3,852,576 - 4,530,630
Dallas Cowboys 7,213,146 - 8,482,660
Dancesport 1,935,875 - 2,276,590
Denver Broncos 3,439,634 - 4,045,010
Denver Post Sports 55,212 - 64,930
Department store 87,835,314 - 103,294,330
EA SPORTS FIFA Ultimate Team 28,246 - 33,218
EA Sports 14,399,753 - 16,934,110
EA Sports NASCAR series 36,853 - 43,340
EA Sports UFC 384,370 - 452,020
ESEA League 205,535 - 241,710
ESPN on ABC 12,552,117 - 14,761,290
Education 725,918,801 - 853,680,510
Electronic Sports League 1,294,263 - 1,522,054
Electronic Sports World Cup 24,676 - 29,020
Electronic sports 41,591,352 - 48,911,430
Elfin Sports Cars 2,668,375 - 3,138,010
English-language TV Channels 850,340 - 1,000,000
Equestrian sports 850,340 - 1,000,000
Esports teams 850,340 - 1,000,000
Extreme Sports Channel 221,318 - 260,270
Extreme sport 17,244,353 - 20,279,360
Fanatics (sports retailer) 935,450 - 1,100,090
Fantasy sport 6,383,843 - 7,507,400
Fighting game 31,826,913 - 37,428,450
Fischer (company) 411,275 - 483,660
Fishing, hunting and shooting equipment 850,340 - 1,000,000
Fishing, hunting and shooting news and content 850,340 - 1,000,000
Florida Sportsman magazine 196,301 - 230,850
Fox Sports 15,677,278 - 18,436,480
Fox Sports (Australia) 3,095,119 - 3,639,860
Fox Sports (Brazil) 10,285,459 - 12,095,700
Fox Sports (United States) 20,556,573 - 24,174,530
Fox Sports 1 6,652,006 - 7,822,760
Fox Sports 2 4,300,850 - 5,057,800
Fox Sports Arizona 54,200 - 63,740
Fox Sports Detroit 141,258 - 166,120
Fox Sports Football 442,040 - 519,840
Fox Sports Latinoamérica 43,809 - 51,520
Fox Sports Networks 1,511,700 - 1,777,760
Fox Sports News (Australia) 119,795 - 140,880
Fox Sports Radio 1,113,426 - 1,309,390
Fox Sports Wisconsin 145,297 - 170,870
GMA New Media 11,173,656 - 13,140,220
Gaming computer 67,388,026 - 79,248,319
Gezira Sporting Club 496,589 - 583,989
GigaSports 43,367 - 51,000
Golf services 850,340 - 1,000,000
Government in Asia 850,340 - 1,000,000
Harley-Davidson Sportster 3,133,775 - 3,685,320
Health club 136,145,416 - 160,107,010
Hemmings Motor News 414,770 - 487,770
High School Sports Magazine 55,008 - 64,690
Houdini Sportswear 23,239 - 27,330
I Love Boston Sports 151,955 - 178,700
IHRA Drag Racing 1,887 - 2,220
Indoor Sports 141,224 - 166,080
International Federation for Equestrian Sports 3,128,120 - 3,678,670
International Sports Management 7,976 - 9,380
International Sports Sciences Association 328,171 - 385,930
International sports competitions 850,340 - 1,000,000
JD Sports 19,593,826 - 23,042,340
Karstadt sports 49,464 - 58,170
Kentucky Wildcats on 247Sports 703,188 - 826,950
Kicker (sports magazine) 2,296,113 - 2,700,230
L.A. Live 195,663 - 230,100
Life Style Sports 159,778 - 187,900
Lillestrøm SK 515,238 - 605,920
List of dog sports 465,671 - 547,630
Lithuanian Sports University 12,644 - 14,870
Luge 509,396 - 599,050
Mammut Sports Group 192,159 - 225,980
Marathon Sports 2,407,797 - 2,831,570
Marucci Sports 16,096 - 18,930
Mikasa Sports 126,819 - 149,140
Ministry of Education, Culture, Sports, Science and Technology 1,016,139 - 1,194,980
Minnesota Vikings 1,727,049 - 2,031,010
Motorsport 289,278,852 - 340,191,930
Motorsport news and content 850,340 - 1,000,000
Motorsport series, events and competitions 850,340 - 1,000,000
Motorsport teams 850,340 - 1,000,000
Mountain sport 960,688 - 1,129,770
NBC Sports 39,903,843 - 46,926,920
NBC Sports Soccer 684,430 - 804,890
NBC SportsTalk 102,270 - 120,270
NBCSN 7,920,144 - 9,314,090
NCAA March Madness (CBS/Turner) 121,434 - 142,807
NESN 2,226,445 - 2,618,300
NHL on NBC 1,143,630 - 1,344,910
NRG eSports 72,644 - 85,430
National Academy of Sports Medicine (NASM) 525,960 - 618,530
National Alliance for Youth Sports 17,096 - 20,106
Nike, Inc. 126,524,330 - 148,792,613
North Carolina Tar Heels on 247Sports 1,473,920 - 1,733,330
OMG (eSports) 343,707 - 404,200
Official MAN Sports 71,522 - 84,110
Oklahoma Sooners on 247Sports 639,906 - 752,530
Olympic sports 31,978,052 - 37,606,190
Online community 11,017,984 - 12,957,150
Oslo Sportslager AS 19,787 - 23,270
PBA on Solar Sports 453,639 - 533,480
PBA on Sports5 7,797 - 9,170
PBA on Vintage Sports 648,579 - 762,730
PTV Sports 9,046,998 - 10,639,270
Pa Sports 137,517 - 161,720
Panoz, LLC 151,420 - 178,070
Paragon Sports 12,261 - 14,420
Pinnacle Sports 6,471 - 7,610
Planet Sports 402,590 - 473,447
Pool (cue sports) 67,554,404 - 79,443,980
Professional wrestling 163,176,505 - 191,895,570
Racket (sports equipment) 12,208,554 - 14,357,260
Rapha (sportswear) 1,441,368 - 1,695,049
Real Sports with Bryant Gumbel 240,255 - 282,540
Recreational fishing 24,592,585 - 28,920,880
Rodeo 47,873,052 - 56,298,710
SCOTT Sports 4,586,675 - 5,393,930
SK Brann 409,056 - 481,050
SK Vard Haugesund 11,207 - 13,180
STAR Sports 6,774,430 - 7,966,730
STX Lacrosse 50,552 - 59,450
Safestyle UK 879,608 - 1,034,420
Sailing (sport) 2,572,585 - 3,025,360
Scheels All Sports 1,693,095 - 1,991,080
Scout.com 383,741 - 451,280
Shooting sport 14,561,190 - 17,123,960
Singapore Sports Hub 99,183 - 116,640
Skate sports 850,340 - 1,000,000
Ski resort 17,072,661 - 20,077,450
Sky Sports 15,192,602 - 17,866,500
Sky Sports F1 1,892,644 - 2,225,750
Sky Sports Fantasy Football 69,778 - 82,060
Soccer in North America 850,340 - 1,000,000
Sport bike 22,614,838 - 26,595,050
Sport climbing 1,515,126 - 1,781,789
Sport management 1,784,625 - 2,098,720
SportScheck 216,794 - 254,950
Sports Afield 160,841 - 189,150
Sports Authority 129,693 - 152,520
Sports Authority Field at Mile High 798,503 - 939,040
Sports Car Club of America 407,287 - 478,970
Sports Car Market 32,687 - 38,440
Sports Central 363,452 - 427,420
Sports Collection 3,477 - 4,090
Sports Collectors Daily 55,960 - 65,810
Sports Direct 6,683,741 - 7,860,080
Sports Illustrated 9,406,641 - 11,062,210
Sports Illustrated Kids 8,401 - 9,880
Sports Illustrated Swimsuit Issue 12,040,884 - 14,160,080
Sports Management Worldwide 4,812 - 5,660
Sports Movies 1,301 - 1,530
Sports Science Institute 26,284 - 30,910
Sports TV Channels 850,340 - 1,000,000
Sports TV shows 850,340 - 1,000,000
Sports Tracker 1,696,325 - 1,994,879
Sports Wear 270,476 - 318,080
Sports betting 16,446,360 - 19,340,920
Sports bra 10,136,530 - 11,920,560
Sports car 85,302,933 - 100,316,250
Sports club 123,621,964 - 145,379,430
Sports comedy movies 850,340 - 1,000,000
Sports drama movies 850,340 - 1,000,000
Sports drink 2,422,798 - 2,849,211
Sports equipment 52,613,826 - 61,873,860
Sports league 15,004,132 - 17,644,860
Sports memorabilia 1,243,758 - 1,462,660
Sports news and content 850,340 - 1,000,000
Sports radio 25,594,744 - 30,099,420
Sports science 5,010,068 - 5,891,840
Sports venues 850,340 - 1,000,000
SportsCenter 39,831,360 - 46,841,680
SportsCenter ESPN 4,668,656 - 5,490,340
SportsJOE.ie 1,189,549 - 1,398,910
SportsMemorabilia.com 24,030 - 28,260
SportsNation (TV series) 2,388,010 - 2,808,300
Sportsbet.com.au 1,880,017 - 2,210,900
Sportsbook 3,081,989 - 3,624,420
Sportsbook.com 102,389 - 120,410
Sportscene 2,297,185 - 2,701,490
Sportschau 1,376,054 - 1,618,240
Sportscraft 133,962 - 157,540
Sportsgirl 500,884 - 589,040
Sportskeeda 17,348,452 - 20,401,780
Sportskeeda Cricket 6,248,214 - 7,347,900
Sportsman Channel 1,193,460 - 1,403,510
Sportsman's Warehouse 682,967 - 803,170
Sportsnet 5,938,154 - 6,983,270
Sportsnet 360 158,418 - 186,300
Sportsoho 127,431 - 149,860
Sportswear (activewear) 145,515,739 - 171,126,510
Sportswear (fashion) 23,971,426 - 28,190,398
StarHub TV 3,306,938 - 3,888,960
Steiner Sports 522,091 - 613,980
Swimming and water sports 850,340 - 1,000,000
Swimming and water sports equipment 850,340 - 1,000,000
TEN Sports 1,348,681 - 1,586,050
Team SoloMid 560,161 - 658,750
Team sport 232,908,061 - 273,899,880
Tennessee Volunteers on 247Sports 543,282 - 638,900
Tennis and racquet sports 850,340 - 1,000,000
The Junkies 32,967 - 38,770
The Times of India | Sports 572,006 - 672,680
Topps baseball card products 31,522 - 37,070
Torneos y Competencias 3,849,489 - 4,527,000
Totalisator Agency Board 38,554,778 - 45,340,420
TteSports 243,316 - 286,140
TyC Sports 9,000,365 - 10,584,430
US Sports TV channels 850,340 - 1,000,000
USA TODAY Sports 1,666,011 - 1,959,230
USN UK - Ultimate Sports Nutrition 74,678 - 87,822
United States Specialty Sports Association 532,525 - 626,250
United States sports news 850,340 - 1,000,000
Vitamins and nutritional supplements 850,340 - 1,000,000
Warrior Lacrosse 603,784 - 710,050
Wii Sports 50,459 - 59,340
Wii Sports Resort 419,591 - 493,440
Win Sports 2,104,829 - 2,475,280
Winter sport 12,319,753 - 14,488,030
Winter sports 850,340 - 1,000,000
Women's clothing brands 850,340 - 1,000,000
Women's sports 265,289 - 311,980
World Sportscar Championship 2,051,590 - 2,412,670
X-Treme Sports 10,994 - 12,930
XXL Sports & Outdoor 345,688 - 406,530
Yahoo Sports Fantasy 152,117 - 178,890
Yahoo! Sports 3,288,690 - 3,867,500
college sports 1,556,215 - 1,830,110
diario olé 16,507,329 - 19,412,620
ea sports madden nfl 1,385,153 - 1,628,940
ea sports nhl 364,498 - 428,650
espn fantasy sports 252,661 - 297,130
nike sportswear hong kong 10,969 - 12,900
ptv sports official 850,612 - 1,000,320
road runner sports 629,787 - 740,630
tsn 1,390,306 - 1,635,000
weei sports radio network 384,753 - 452,470
體路 Sportsroad 153,214 - 180,180
Racing games 123,480,765 - 145,213,380
Sports games 167,944,091 - 197,502,252
Drama movies 473,430,323 - 556,754,060
Hip hop music 824,386,198 - 969,478,170
Physical fitness 678,866,522 - 798,347,030
Outdoor recreation 581,478,290 - 683,818,470
Fishing 278,638,503 - 327,678,880
Horseback riding 102,889,171 - 120,997,666
Volunteering 76,758,137 - 90,267,570
Sports 1,446,967,517 - 1,701,633,800
Skiing 141,235,696 - 166,093,179
SUVs 232,294,159 - 273,177,931

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How to Use Sports Interests in Your Ad Campaigns

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Audience Size Considerations

The audience size estimates shown are approximate ranges provided by Meta's API. Smaller audiences may offer more precise targeting but could limit reach, while larger audiences provide broader exposure but may be less specific. Test different audience sizes to find the optimal balance for your campaign goals and budget.