Complete List of Facebook Detailed Targeting & Instagram Ads Interests (2025)

Access the most comprehensive and up-to-date list of Facebook detailed targeting interests for Facebook and Instagram advertising platforms. Our real-time database, powered by Meta's official Marketing API, provides accurate audience size estimates and detailed interest categories to help you create highly targeted ad campaigns that reach your ideal customers.

Real-time Data

Updated directly from Meta's official API

Audience Insights

Precise audience size estimates for better targeting

Cross-Platform

Works for Facebook & Instagram ads

Explore Facebook & Instagram Advertising Interests by Category

Whether you're running Facebook ads or Instagram ads, finding the right interest targeting is crucial for campaign success. Our comprehensive list of Facebook detailed targeting includes thousands of targetable interests across all major categories, from broad topics to niche audiences. Each interest includes estimated audience reach to help you balance precision with scale in your advertising strategy.

Interest Category / Name Estimated Audience Size
Business and industry / Advertising (marketing) 465,943,911 - 547,950,040
Business and industry / Agriculture (industry) 389,563,392 - 458,126,550
Business and industry / Architecture (architecture) 433,894,345 - 510,259,750
Business and industry / Aviation (air travel) 164,384,736 - 193,316,450
Business and industry / Banking (finance) 428,565,144 - 503,992,610
Business and industry / Banking (finance) / Investment banking (banking) 32,717,426 - 38,475,693
Business and industry / Banking (finance) / Online banking (banking) 90,556,292 - 106,494,200
Business and industry / Banking (finance) / Retail banking (banking) 23,764,328 - 27,946,850
Business and industry / Business (business & finance) 997,456,139 - 1,173,008,420
Business and industry / Construction (industry) 466,283,290 - 548,349,150
Business and industry / Design (design) 920,081,998 - 1,082,016,430
Business and industry / Design (design) / Fashion design (design) 347,376,821 - 408,515,142
Business and industry / Design (design) / Graphic design (visual art) 315,060,008 - 370,510,570
Business and industry / Design (design) / Interior design (design) 488,461,241 - 574,430,420
Business and industry / Economics (economics) 308,751,105 - 363,091,300
Business and industry / Engineering (science) 469,516,258 - 552,151,120
Business and industry / Entrepreneurship (business & finance) 382,208,471 - 449,477,162
Business and industry / Higher education (education) 563,361,079 - 662,512,630
Business and industry / Management (business & finance) 332,392,721 - 390,893,840
Business and industry / Marketing (business & finance) 605,494,039 - 712,060,990
Business and industry / Online (computing) 1,148,217,236 - 1,350,303,470
Business and industry / Online (computing) / Digital marketing (marketing) 149,444,939 - 175,747,249
Business and industry / Online (computing) / Email marketing (marketing) 14,417,554 - 16,955,044
Business and industry / Online (computing) / Online advertising (marketing) 156,407,143 - 183,934,801
Business and industry / Online (computing) / Search engine optimization (software) 36,242,695 - 42,621,410
Business and industry / Online (computing) / Social media (online media) 633,785,255 - 745,331,460
Business and industry / Online (computing) / Social media marketing (marketing) 84,384,732 - 99,236,446
Business and industry / Online (computing) / Web design (websites) 53,903,690 - 63,390,740
Business and industry / Online (computing) / Web development (websites) 45,666,865 - 53,704,234
Business and industry / Online (computing) / Web hosting (computing) 24,069,693 - 28,305,960
Business and industry / Personal finance (banking) 729,818,596 - 858,266,670
Business and industry / Personal finance (banking) / Credit cards (credit & lending) 434,819,319 - 511,347,520
Business and industry / Personal finance (banking) / Insurance (business & finance) 340,092,619 - 399,948,920
Business and industry / Personal finance (banking) / Investment (business & finance) 412,508,707 - 485,110,240
Business and industry / Personal finance (banking) / Mortgage loans (banking) 144,190,748 - 169,568,320
Business and industry / Real estate (industry) 424,648,647 - 499,386,810
Business and industry / Retail (industry) 713,008,299 - 838,497,760
Business and industry / Sales (business & finance) 892,383,903 - 1,049,443,470
Business and industry / Science (science) 600,334,489 - 705,993,360
Business and industry / Small business (business & finance) 177,101,195 - 208,271,006
Entertainment (leisure) 1,762,191,547 - 2,072,337,260
Entertainment (leisure) / Games (leisure) 1,242,865,136 - 1,461,609,400
Entertainment (leisure) / Games (leisure) / Action games (video games) 152,967,687 - 179,890,000
Entertainment (leisure) / Games (leisure) / Board games (games) 87,881,277 - 103,348,382
Entertainment (leisure) / Games (leisure) / Browser games (video games) 51,808,472 - 60,926,764
Entertainment (leisure) / Games (leisure) / Card games (games) 272,395,153 - 320,336,700
Entertainment (leisure) / Games (leisure) / Casino games (gambling) 43,101,736 - 50,687,642
Entertainment (leisure) / Games (leisure) / First-person shooter games (video games) 558,766,989 - 657,109,980
Entertainment (leisure) / Games (leisure) / Gambling (gambling) 331,443,443 - 389,777,490
Entertainment (leisure) / Games (leisure) / Massively multiplayer online games (video games) 111,371,562 - 130,972,958
Entertainment (leisure) / Games (leisure) / Massively multiplayer online role-playing games (video games) 109,827,267 - 129,156,867
Entertainment (leisure) / Games (leisure) / Online games (video games) 595,532,287 - 700,345,970
Entertainment (leisure) / Games (leisure) / Online poker (gambling) 151,133,044 - 177,732,460
Entertainment (leisure) / Games (leisure) / Puzzle video games (video games) 288,117,984 - 338,826,750
Entertainment (leisure) / Games (leisure) / Racing games (video game) 123,480,765 - 145,213,380
Entertainment (leisure) / Games (leisure) / Role-playing games (video games) 152,068,967 - 178,833,106
Entertainment (leisure) / Games (leisure) / Simulation games (video games) 92,506,020 - 108,787,080
Entertainment (leisure) / Games (leisure) / Sports games (video games) 167,944,091 - 197,502,252
Entertainment (leisure) / Games (leisure) / Strategy games (games) 57,279,099 - 67,360,221
Entertainment (leisure) / Games (leisure) / Video games (gaming) 946,113,469 - 1,112,629,440
Entertainment (leisure) / Games (leisure) / Word games (games) 62,499,974 - 73,499,970
Entertainment (leisure) / Live events (entertainment) 955,524,030 - 1,123,696,260
Entertainment (leisure) / Live events (entertainment) / Ballet (dance) 100,333,394 - 117,992,072
Entertainment (leisure) / Live events (entertainment) / Bars (bars, clubs & nightlife) 294,046,380 - 345,798,543
Entertainment (leisure) / Live events (entertainment) / Concerts (music event) 259,957,134 - 305,709,590
Entertainment (leisure) / Live events (entertainment) / Dancehalls (music) 103,399,718 - 121,598,069
Entertainment (leisure) / Live events (entertainment) / Music festivals (events) 293,265,824 - 344,880,610
Entertainment (leisure) / Live events (entertainment) / Nightclubs (bars, clubs & nightlife) 334,577,993 - 393,463,720
Entertainment (leisure) / Live events (entertainment) / Parties (event) 384,128,267 - 451,734,843
Entertainment (leisure) / Live events (entertainment) / Plays (performing arts) 205,761,207 - 241,975,180
Entertainment (leisure) / Live events (entertainment) / Theatre (performing arts) 512,677,397 - 602,908,620
Entertainment (leisure) / Movies (entertainment & media) 1,420,386,760 - 1,670,374,830
Entertainment (leisure) / Movies (entertainment & media) / Action movies (movies) 627,385,552 - 737,805,410
Entertainment (leisure) / Movies (entertainment & media) / Animated movies (movies) 418,699,651 - 492,390,790
Entertainment (leisure) / Movies (entertainment & media) / Anime movies (movies) 385,607,074 - 453,473,920
Entertainment (leisure) / Movies (entertainment & media) / Bollywood movies (movies) 374,775,850 - 440,736,400
Entertainment (leisure) / Movies (entertainment & media) / Comedy movies (movies) 1,006,576,522 - 1,183,733,990
Entertainment (leisure) / Movies (entertainment & media) / Documentary movies (movies) 440,272,559 - 517,760,530
Entertainment (leisure) / Movies (entertainment & media) / Drama movies (movies) 473,430,323 - 556,754,060
Entertainment (leisure) / Movies (entertainment & media) / Horror movies (movies) 376,549,897 - 442,822,680
Entertainment (leisure) / Movies (entertainment & media) / Musical theatre (performing arts) 99,099,132 - 116,540,580
Entertainment (leisure) / Movies (entertainment & media) / Science fiction movies (movies) 363,505,918 - 427,482,960
Entertainment (leisure) / Movies (entertainment & media) / Thriller movies (movies) 553,071,904 - 650,412,560
Entertainment (leisure) / Music (entertainment & media) 1,519,764,804 - 1,787,243,410
Entertainment (leisure) / Music (entertainment & media) / Blues music (music) 453,873,086 - 533,754,750
Entertainment (leisure) / Music (entertainment & media) / Classical music (music) 324,272,448 - 381,344,400
Entertainment (leisure) / Music (entertainment & media) / Country music (music) 470,572,865 - 553,393,690
Entertainment (leisure) / Music (entertainment & media) / Dance music (music) 285,610,654 - 335,878,130
Entertainment (leisure) / Music (entertainment & media) / Electronic music (music) 763,266,700 - 897,601,640
Entertainment (leisure) / Music (entertainment & media) / Heavy metal music (music) 603,639,736 - 709,880,330
Entertainment (leisure) / Music (entertainment & media) / Hip hop music (music) 824,386,198 - 969,478,170
Entertainment (leisure) / Music (entertainment & media) / Jazz music (music) 462,368,469 - 543,745,320
Entertainment (leisure) / Music (entertainment & media) / Music videos (entertainment & media) 985,474,268 - 1,158,917,740
Entertainment (leisure) / Music (entertainment & media) / Pop music (music) 994,586,870 - 1,169,634,160
Entertainment (leisure) / Music (entertainment & media) / Rhythm and blues music (music) 669,180,255 - 786,955,980
Entertainment (leisure) / Music (entertainment & media) / Rock music (music) 959,474,906 - 1,128,342,490
Entertainment (leisure) / Music (entertainment & media) / Soul music (music) 461,193,307 - 542,363,330
Entertainment (leisure) / Reading (communication) 1,279,238,928 - 1,504,384,980
Entertainment (leisure) / Reading (communication) / Books (publications) 581,479,795 - 683,820,240
Entertainment (leisure) / Reading (communication) / Comics (comics & cartoons) 284,793,789 - 334,917,497
Entertainment (leisure) / Reading (communication) / E-books (publications) 366,680,399 - 431,216,150
Entertainment (leisure) / Reading (communication) / Fiction books (publications) 407,642,219 - 479,387,250
Entertainment (leisure) / Reading (communication) / Literature (publications) 372,953,690 - 438,593,540
Entertainment (leisure) / Reading (communication) / Magazines (publications) 613,485,722 - 721,459,210
Entertainment (leisure) / Reading (communication) / Manga (anime & manga) 226,028,885 - 265,809,969
Entertainment (leisure) / Reading (communication) / Mystery fiction (entertainment & media) 147,119,005 - 173,011,950
Entertainment (leisure) / Reading (communication) / Newspapers (publications) 815,218,979 - 958,697,520
Entertainment (leisure) / Reading (communication) / Non-fiction books (publications) 36,691,106 - 43,148,741
Entertainment (leisure) / Reading (communication) / Romance novels (publications) 229,731,352 - 270,164,070
Entertainment (leisure) / TV (movies & television) 990,365,017 - 1,164,669,260
Entertainment (leisure) / TV (movies & television) / TV game shows (television show) 110,719,600 - 130,206,250
Entertainment (leisure) / TV (movies & television) / TV reality shows (movies & television) 520,518,945 - 612,130,280
Entertainment (leisure) / TV (movies & television) / TV talkshows (television show) 131,425,399 - 154,556,270
Family and relationships / Family (social concept) 1,029,906,930 - 1,211,170,550
Family and relationships / Fatherhood (children & parenting) 352,672,278 - 414,742,600
Family and relationships / Friendship (relationships) 716,429,413 - 842,520,990
Family and relationships / Marriage (weddings) 233,638,750 - 274,759,170
Family and relationships / Motherhood (children & parenting) 698,407,040 - 821,326,680
Family and relationships / Parenting (children & parenting) 284,294,627 - 334,330,482
Family and relationships / Weddings (weddings) 304,885,943 - 358,545,870
Fitness and wellness (fitness) 1,083,752,219 - 1,274,492,610
Fitness and wellness (fitness) / Bodybuilding (sport) 196,138,179 - 230,658,499
Fitness and wellness (fitness) / Physical exercise (fitness) 646,978,494 - 760,846,710
Fitness and wellness (fitness) / Physical fitness (fitness) 678,866,522 - 798,347,030
Fitness and wellness (fitness) / Running (sport) 295,862,363 - 347,934,139
Fitness and wellness (fitness) / Weight training (weightlifting) 191,719,338 - 225,461,942
Fitness and wellness (fitness) / Yoga (fitness) 382,445,073 - 449,755,406
Food and drink (consumables) 1,347,509,744 - 1,584,671,460
Food and drink (consumables) / Alcoholic beverages (food & drink) 533,115,918 - 626,944,320
Food and drink (consumables) / Alcoholic beverages (food & drink) / Beer (alcoholic drinks) 333,167,653 - 391,805,160
Food and drink (consumables) / Alcoholic beverages (food & drink) / Distilled beverage (liquor) 204,502,551 - 240,495,000
Food and drink (consumables) / Alcoholic beverages (food & drink) / Wine (alcoholic drinks) 332,466,045 - 390,980,070
Food and drink (consumables) / Beverages (food & drink) 854,926,352 - 1,005,393,390
Food and drink (consumables) / Beverages (food & drink) / Coffee (food & drink) 535,770,493 - 630,066,100
Food and drink (consumables) / Beverages (food & drink) / Energy drinks (nonalcoholic beverage) 97,544,710 - 114,712,580
Food and drink (consumables) / Beverages (food & drink) / Juice (nonalcoholic beverage) 223,882,925 - 263,286,320
Food and drink (consumables) / Beverages (food & drink) / Soft drinks (nonalcoholic beverage) 187,387,091 - 220,367,220
Food and drink (consumables) / Beverages (food & drink) / Tea (nonalcoholic beverage) 395,174,719 - 464,725,470
Food and drink (consumables) / Cooking (food & drink) 752,634,277 - 885,097,910
Food and drink (consumables) / Cooking (food & drink) / Baking (cooking) 356,463,045 - 419,200,542
Food and drink (consumables) / Cooking (food & drink) / Recipes (food & drink) 480,500,399 - 565,068,470
Food and drink (consumables) / Cuisine (food & drink) 589,915,858 - 693,741,050
Food and drink (consumables) / Cuisine (food & drink) / Chinese cuisine (food & drink) 152,438,027 - 179,267,120
Food and drink (consumables) / Cuisine (food & drink) / French cuisine (food & drink) 89,071,692 - 104,748,310
Food and drink (consumables) / Cuisine (food & drink) / German cuisine (food & drink) 29,112,772 - 34,236,620
Food and drink (consumables) / Cuisine (food & drink) / Greek cuisine (food & drink) 31,516,505 - 37,063,410
Food and drink (consumables) / Cuisine (food & drink) / Indian cuisine (food & drink) 91,538,323 - 107,649,069
Food and drink (consumables) / Cuisine (food & drink) / Italian cuisine (food & drink) 146,667,498 - 172,480,978
Food and drink (consumables) / Cuisine (food & drink) / Japanese cuisine (food & drink) 135,928,681 - 159,852,130
Food and drink (consumables) / Cuisine (food & drink) / Korean cuisine (food & drink) 102,158,375 - 120,138,250
Food and drink (consumables) / Cuisine (food & drink) / Latin American cuisine (food & drink) 41,796,581 - 49,152,780
Food and drink (consumables) / Cuisine (food & drink) / Mexican cuisine (food & drink) 102,614,047 - 120,674,120
Food and drink (consumables) / Cuisine (food & drink) / Middle Eastern cuisine (food & drink) 28,441,849 - 33,447,615
Food and drink (consumables) / Cuisine (food & drink) / Spanish cuisine (food & drink) 35,717,153 - 42,003,372
Food and drink (consumables) / Cuisine (food & drink) / Thai cuisine (food & drink) 57,123,875 - 67,177,678
Food and drink (consumables) / Cuisine (food & drink) / Vietnamese cuisine (food & drink) 48,440,493 - 56,966,020
Food and drink (consumables) / Food (food & drink) 1,204,339,217 - 1,416,302,920
Food and drink (consumables) / Food (food & drink) / Barbecue (cooking) 348,044,897 - 409,300,800
Food and drink (consumables) / Food (food & drink) / Chocolate (food & drink) 475,445,765 - 559,124,220
Food and drink (consumables) / Food (food & drink) / Desserts (food & drink) 398,663,415 - 468,828,177
Food and drink (consumables) / Food (food & drink) / Fast food (food & drink) 445,818,967 - 524,283,106
Food and drink (consumables) / Food (food & drink) / Organic food (food & drink) 273,132,221 - 321,203,492
Food and drink (consumables) / Food (food & drink) / Pizza (food & drink) 441,634,838 - 519,362,570
Food and drink (consumables) / Food (food & drink) / Seafood (food & drink) 270,206,906 - 317,763,322
Food and drink (consumables) / Food (food & drink) / Veganism (diets) 324,563,265 - 381,686,400
Food and drink (consumables) / Food (food & drink) / Vegetarianism (diets) 207,809,507 - 244,383,981
Food and drink (consumables) / Restaurants (dining) 730,478,154 - 859,042,310
Food and drink (consumables) / Restaurants (dining) / Coffeehouses (coffee) 411,936,607 - 484,437,450
Food and drink (consumables) / Restaurants (dining) / Diners (restaurant) 117,957,833 - 138,718,412
Food and drink (consumables) / Restaurants (dining) / Fast casual restaurants (restaurant) 127,329,706 - 149,739,735
Food and drink (consumables) / Restaurants (dining) / Fast food restaurants (dining) 169,866,686 - 199,763,223
Hobbies and activities / Arts and music (art) 1,390,925,697 - 1,635,728,620
Hobbies and activities / Arts and music (art) / Acting (performing arts) 195,934,863 - 230,419,400
Hobbies and activities / Arts and music (art) / Crafts (hobbies) 423,784,727 - 498,370,840
Hobbies and activities / Arts and music (art) / Dance (art) 545,935,068 - 642,019,640
Hobbies and activities / Arts and music (art) / Drawing (visual art) 198,107,763 - 232,974,730
Hobbies and activities / Arts and music (art) / Drums (instruments) 116,439,379 - 136,932,710
Hobbies and activities / Arts and music (art) / Fine art (visual art) 140,074,631 - 164,727,767
Hobbies and activities / Arts and music (art) / Guitar (instruments) 150,172,134 - 176,602,430
Hobbies and activities / Arts and music (art) / Painting (visual art) 402,405,442 - 473,228,800
Hobbies and activities / Arts and music (art) / Performing arts (performing arts) 431,488,095 - 507,430,000
Hobbies and activities / Arts and music (art) / Photography (visual art) 1,117,351,836 - 1,314,005,760
Hobbies and activities / Arts and music (art) / Sculpture (art) 132,166,649 - 155,427,980
Hobbies and activities / Arts and music (art) / Singing (music) 425,761,938 - 500,696,040
Hobbies and activities / Arts and music (art) / Writing (communication) 341,526,028 - 401,634,610
Hobbies and activities / Current events (politics) 879,551,573 - 1,034,352,650
Hobbies and activities / Home and garden / Do it yourself (DIY) 418,387,661 - 492,023,890
Hobbies and activities / Home and garden / Furniture (home furnishings) 522,148,358 - 614,046,470
Hobbies and activities / Home and garden / Gardening (outdoor activities) 356,451,726 - 419,187,230
Hobbies and activities / Home and garden / Home Appliances (consumer electronics) 265,301,547 - 311,994,620
Hobbies and activities / Home and garden / Home improvement (home & garden) 335,748,624 - 394,840,382
Hobbies and activities / Pets (animals) 895,994,081 - 1,053,689,040
Hobbies and activities / Pets (animals) / Birds (animals) 353,079,693 - 415,221,720
Hobbies and activities / Pets (animals) / Cats (animals) 448,420,365 - 527,342,350
Hobbies and activities / Pets (animals) / Dogs (animals) 491,744,251 - 578,291,240
Hobbies and activities / Pets (animals) / Fish (animals) 321,510,238 - 378,096,040
Hobbies and activities / Pets (animals) / Horses (animals) 258,434,243 - 303,918,670
Hobbies and activities / Pets (animals) / Pet food (pet supplies) 108,416,370 - 127,497,652
Hobbies and activities / Pets (animals) / Rabbits (animals) 114,737,916 - 134,931,790
Hobbies and activities / Pets (animals) / Reptiles (animals) 49,090,909 - 57,730,910
Hobbies and activities / Politics and social issues (politics) 1,046,674,914 - 1,230,889,700
Hobbies and activities / Politics and social issues (politics) / Charity and causes (social causes) 64,685,429 - 76,070,065
Hobbies and activities / Politics and social issues (politics) / Community issues (law & government) 236,059,226 - 277,605,650
Hobbies and activities / Politics and social issues (politics) / Law (law & legal services) 477,592,806 - 561,649,140
Hobbies and activities / Politics and social issues (politics) / Politics (politics) 460,704,668 - 541,788,690
Hobbies and activities / Politics and social issues (politics) / Volunteering (social causes) 76,758,137 - 90,267,570
Hobbies and activities / Travel (travel & tourism) 1,172,422,168 - 1,378,768,470
Hobbies and activities / Travel (travel & tourism) / Adventure travel (travel & tourism) 275,203,844 - 323,639,721
Hobbies and activities / Travel (travel & tourism) / Air travel (transportation) 305,795,457 - 359,615,458
Hobbies and activities / Travel (travel & tourism) / Beaches (places) 413,340,857 - 486,088,848
Hobbies and activities / Travel (travel & tourism) / Car rentals (transportation) 153,514,217 - 180,532,720
Hobbies and activities / Travel (travel & tourism) / Cruises (travel & tourism business) 172,715,314 - 203,113,210
Hobbies and activities / Travel (travel & tourism) / Ecotourism (travel & tourism) 124,376,713 - 146,267,015
Hobbies and activities / Travel (travel & tourism) / Hotels (lodging) 603,371,853 - 709,565,300
Hobbies and activities / Travel (travel & tourism) / Lakes (body of water) 168,765,374 - 198,468,080
Hobbies and activities / Travel (travel & tourism) / Mountains (places) 309,836,930 - 364,368,230
Hobbies and activities / Travel (travel & tourism) / Nature (science) 815,391,156 - 958,900,000
Hobbies and activities / Travel (travel & tourism) / Theme parks (leisure) 199,474,285 - 234,581,760
Hobbies and activities / Travel (travel & tourism) / Tourism (industry) 773,164,277 - 909,241,190
Hobbies and activities / Travel (travel & tourism) / Vacations (social concept) 312,986,868 - 368,072,557
Hobbies and activities / Vehicles (transportation) 847,249,855 - 996,365,830
Hobbies and activities / Vehicles (transportation) / Automobiles (vehicles) 677,437,057 - 796,665,980
Hobbies and activities / Vehicles (transportation) / Boats (watercraft) 145,653,103 - 171,288,050
Hobbies and activities / Vehicles (transportation) / Electric vehicle (vehicle) 98,080,261 - 115,342,387
Hobbies and activities / Vehicles (transportation) / Hybrids (vehicle) 63,554,330 - 74,739,893
Hobbies and activities / Vehicles (transportation) / Minivans (vehicle) 48,699,184 - 57,270,241
Hobbies and activities / Vehicles (transportation) / Motorcycles (vehicles) 415,968,877 - 489,179,400
Hobbies and activities / Vehicles (transportation) / RVs (vehicle) 53,278,409 - 62,655,410
Hobbies and activities / Vehicles (transportation) / SUVs (vehicles) 232,294,159 - 273,177,931
Hobbies and activities / Vehicles (transportation) / Scooters (vehicle) 116,142,112 - 136,583,124
Hobbies and activities / Vehicles (transportation) / Trucks (vehicles) 272,359,982 - 320,295,340
Shopping and fashion / Beauty (social concept) 1,271,912,474 - 1,495,769,070
Shopping and fashion / Beauty (social concept) / Beauty salons (cosmetics) 618,195,365 - 726,997,750
Shopping and fashion / Beauty (social concept) / Cosmetics (personal care) 954,268,571 - 1,122,219,840
Shopping and fashion / Beauty (social concept) / Fragrances (cosmetics) 557,077,516 - 655,123,159
Shopping and fashion / Beauty (social concept) / Hair products (hair care) 725,744,795 - 853,475,880
Shopping and fashion / Beauty (social concept) / Spas (personal care) 588,815,610 - 692,447,158
Shopping and fashion / Beauty (social concept) / Tattoos (body art) 495,843,528 - 583,111,990
Shopping and fashion / Clothing (apparel) 1,151,133,418 - 1,353,732,900
Shopping and fashion / Clothing (apparel) / Children's clothing (apparel) 261,869,502 - 307,958,535
Shopping and fashion / Clothing (apparel) / Men's clothing (apparel) 455,533,027 - 535,706,840
Shopping and fashion / Clothing (apparel) / Shoes (footwear) 841,455,391 - 989,551,540
Shopping and fashion / Clothing (apparel) / Women's clothing (apparel) 598,187,925 - 703,469,000
Shopping and fashion / Fashion accessories (accessories) 978,194,413 - 1,150,356,630
Shopping and fashion / Fashion accessories (accessories) / Dresses (apparel) 573,380,000 - 674,294,881
Shopping and fashion / Fashion accessories (accessories) / Handbags (accessories) 413,353,863 - 486,104,143
Shopping and fashion / Fashion accessories (accessories) / Jewelry (apparel) 721,781,530 - 848,815,080
Shopping and fashion / Fashion accessories (accessories) / Sunglasses (eyewear) 370,515,170 - 435,725,841
Shopping and fashion / Shopping (retail) 1,436,935,629 - 1,689,836,300
Shopping and fashion / Shopping (retail) / Boutiques (retailers) 532,794,960 - 626,566,874
Shopping and fashion / Shopping (retail) / Coupons (coupons & discounts) 577,801,581 - 679,494,660
Shopping and fashion / Shopping (retail) / Discount stores (retail) 393,583,676 - 462,854,404
Shopping and fashion / Shopping (retail) / Luxury goods (retail) 673,653,435 - 792,216,440
Shopping and fashion / Shopping (retail) / Online shopping (retail) 1,347,410,025 - 1,584,554,190
Shopping and fashion / Shopping (retail) / Shopping malls (retail) 588,304,336 - 691,845,900
Shopping and fashion / Toys (toys) 480,501,513 - 565,069,780
Sports and outdoors / Outdoor recreation (outdoors activities) 581,478,290 - 683,818,470
Sports and outdoors / Outdoor recreation (outdoors activities) / Boating (outdoors activities) 76,591,163 - 90,071,208
Sports and outdoors / Outdoor recreation (outdoors activities) / Camping (outdoors activities) 240,108,356 - 282,367,427
Sports and outdoors / Outdoor recreation (outdoors activities) / Fishing (outdoors activities) 278,638,503 - 327,678,880
Sports and outdoors / Outdoor recreation (outdoors activities) / Horseback riding (horse sport) 102,889,171 - 120,997,666
Sports and outdoors / Outdoor recreation (outdoors activities) / Hunting (sport) 201,917,244 - 237,454,680
Sports and outdoors / Outdoor recreation (outdoors activities) / Mountain biking (cycling) 94,696,265 - 111,362,808
Sports and outdoors / Outdoor recreation (outdoors activities) / Surfing (water sport) 126,273,336 - 148,497,444
Sports and outdoors / Sports (sports) 1,446,967,517 - 1,701,633,800
Sports and outdoors / Sports (sports) / American football (sport) 417,768,477 - 491,295,730
Sports and outdoors / Sports (sports) / Association football (Soccer) 1,239,072,202 - 1,457,148,910
Sports and outdoors / Sports (sports) / Auto racing (motor sports) 316,189,499 - 371,838,851
Sports and outdoors / Sports (sports) / Baseball (sport) 450,915,484 - 530,276,610
Sports and outdoors / Sports (sports) / Basketball (sport) 714,404,481 - 840,139,670
Sports and outdoors / Sports (sports) / College football (college sports) 106,642,491 - 125,411,570
Sports and outdoors / Sports (sports) / Golf (sport) 264,069,122 - 310,545,288
Sports and outdoors / Sports (sports) / Marathons (running event) 189,882,514 - 223,301,837
Sports and outdoors / Sports (sports) / Skiing (skiing & snowboarding) 141,235,696 - 166,093,179
Sports and outdoors / Sports (sports) / Snowboarding (skiing & snowboarding) 109,337,720 - 128,581,159
Sports and outdoors / Sports (sports) / Swimming (water sport) 228,292,881 - 268,472,429
Sports and outdoors / Sports (sports) / Tennis (sport) 329,849,081 - 387,902,520
Sports and outdoors / Sports (sports) / Triathlons (athletics) 95,150,246 - 111,896,690
Sports and outdoors / Sports (sports) / Volleyball (sport) 342,179,787 - 402,403,430
Technology (computers & electronics) 1,510,784,438 - 1,776,682,500
Technology (computers & electronics) / Computers (computers & electronics) 1,176,187,032 - 1,383,195,950
Technology (computers & electronics) / Computers (computers & electronics) / Computer memory (computer hardware) 34,725,485 - 40,837,171
Technology (computers & electronics) / Computers (computers & electronics) / Computer monitors (computer hardware) 145,069,931 - 170,602,240
Technology (computers & electronics) / Computers (computers & electronics) / Computer processors (computer hardware) 186,229,379 - 219,005,750
Technology (computers & electronics) / Computers (computers & electronics) / Computer servers (computing) 87,445,790 - 102,836,250
Technology (computers & electronics) / Computers (computers & electronics) / Desktop computers (consumer electronics) 155,917,219 - 183,358,650
Technology (computers & electronics) / Computers (computers & electronics) / Free software (software) 561,457,967 - 660,274,570
Technology (computers & electronics) / Computers (computers & electronics) / Hard drives (computer hardware) 122,281,267 - 143,802,770
Technology (computers & electronics) / Computers (computers & electronics) / Network storage (computers & electronics) 18,677,605 - 21,964,864
Technology (computers & electronics) / Computers (computers & electronics) / Software (computers & electronics) 925,583,622 - 1,088,486,340
Technology (computers & electronics) / Computers (computers & electronics) / Tablet computers (computers & electronics) 512,619,285 - 602,840,280
Technology (computers & electronics) / Consumer electronics (computers & electronics) 1,380,321,853 - 1,623,258,500
Technology (computers & electronics) / Consumer electronics (computers & electronics) / Audio equipment (electronics) 43,983,308 - 51,724,371
Technology (computers & electronics) / Consumer electronics (computers & electronics) / Camcorders (consumer electronics) 18,698,377 - 21,989,292
Technology (computers & electronics) / Consumer electronics (computers & electronics) / Cameras (photography) 435,776,598 - 512,473,280
Technology (computers & electronics) / Consumer electronics (computers & electronics) / E-book readers (consumer electronics) 45,626,557 - 53,656,832
Technology (computers & electronics) / Consumer electronics (computers & electronics) / GPS devices (consumer electronics) 24,952,948 - 29,344,667
Technology (computers & electronics) / Consumer electronics (computers & electronics) / Mobile phones (smart phone) 1,007,046,692 - 1,184,286,910
Technology (computers & electronics) / Consumer electronics (computers & electronics) / Portable media players (audio equipment) 6,968,758 - 8,195,260
Technology (computers & electronics) / Consumer electronics (computers & electronics) / Projectors (consumer electronics) 31,618,071 - 37,182,852
Technology (computers & electronics) / Consumer electronics (computers & electronics) / Smartphones (consumer electronics) 789,714,659 - 928,704,440
Technology (computers & electronics) / Consumer electronics (computers & electronics) / Televisions (consumer electronics) 1,077,339,829 - 1,266,951,640

How to Use This List of Facebook Detailed Targeting & Instagram Ads Interests

This comprehensive list of Facebook detailed targeting helps advertisers discover new audience segments for their Facebook and Instagram ad campaigns. Each interest in our database represents a targetable audience segment within Facebook's advertising ecosystem, allowing you to:

Data Source & Accuracy

All interest data is sourced directly from Meta's Marketing API, ensuring you have access to the same targeting options available in Facebook Ads Manager and Instagram advertising tools. Audience estimates are updated regularly to reflect current user behavior and platform changes.