Facebook & Instagram Ad Interests (2026)

Advertising 466M–548M Agriculture 390M–458M Architecture 434M–510M Aviation 164M–193M Banking 429M–504M Business 997M–1.2B Construction 466M–548M Design 920M–1.1B Economics 309M–363M Engineering 470M–552M Entrepreneurship 382M–449M Higher education 563M–663M Management 332M–391M Marketing 605M–712M Online 1.1B–1.4B Personal finance 730M–858M Real estate 425M–499M Retail 713M–838M Sales 892M–1.0B Science 600M–706M Small business 177M–208M

Investment banking 33M–38M Online banking 91M–106M Retail banking 24M–28M

Fashion design 347M–409M Graphic design 315M–371M Interior design 488M–574M

Digital marketing 149M–176M Email marketing 14M–17M Online advertising 156M–184M Search engine optimization 36M–43M Social media 634M–745M Social media marketing 84M–99M Web design 54M–63M Web development 46M–54M Web hosting 24M–28M

Credit cards 435M–511M Insurance 340M–400M Investment 413M–485M Mortgage loans 144M–170M

Entertainment 1.8B–2.1B Games 1.2B–1.5B Live events 956M–1.1B Movies 1.4B–1.7B Music 1.5B–1.8B Reading 1.3B–1.5B TV 990M–1.2B

Action games 153M–180M Board games 88M–103M Browser games 52M–61M Card games 272M–320M Casino games 43M–51M First-person shooter games 559M–657M Gambling 331M–390M Massively multiplayer online games 111M–131M Massively multiplayer online role-playing games 110M–129M Online games 596M–700M Online poker 151M–178M Puzzle video games 288M–339M Racing games 123M–145M Role-playing games 152M–179M Simulation games 93M–109M Sports games 168M–198M Strategy games 57M–67M Video games 946M–1.1B Word games 62M–73M

Ballet 100M–118M Bars 294M–346M Concerts 260M–306M Dancehalls 103M–122M Music festivals 293M–345M Nightclubs 335M–393M Parties 384M–452M Plays 206M–242M Theatre 513M–603M

Action movies 627M–738M Animated movies 419M–492M Anime movies 386M–453M Bollywood movies 375M–441M Comedy movies 1.0B–1.2B Documentary movies 440M–518M Drama movies 473M–557M Horror movies 377M–443M Musical theatre 99M–117M Science fiction movies 364M–427M Thriller movies 553M–650M

Blues music 454M–534M Classical music 324M–381M Country music 471M–553M Dance music 286M–336M Electronic music 763M–898M Heavy metal music 604M–710M Hip hop music 824M–969M Jazz music 462M–544M Music videos 985M–1.2B Pop music 995M–1.2B Rhythm and blues music 669M–787M Rock music 959M–1.1B Soul music 461M–542M

Books 581M–684M Comics 285M–335M E-books 367M–431M Fiction books 408M–479M Literature 373M–439M Magazines 613M–721M Manga 226M–266M Mystery fiction 147M–173M Newspapers 815M–959M Non-fiction books 37M–43M Romance novels 230M–270M

TV game shows 111M–130M TV reality shows 521M–612M TV talkshows 131M–155M

Family 1.0B–1.2B Fatherhood 353M–415M Friendship 716M–843M Marriage 234M–275M Motherhood 698M–821M Parenting 284M–334M Weddings 305M–359M

Fitness and wellness 1.1B–1.3B Bodybuilding 196M–231M Physical exercise 647M–761M Physical fitness 679M–798M Running 296M–348M Weight training 192M–225M Yoga 382M–450M

Food and drink 1.3B–1.6B Alcoholic beverages 533M–627M Beverages 855M–1.0B Cooking 753M–885M Cuisine 590M–694M Food 1.2B–1.4B Restaurants 730M–859M

Beer 333M–392M Distilled beverage 205M–240M Wine 332M–391M

Coffee 536M–630M Energy drinks 98M–115M Juice 224M–263M Soft drinks 187M–220M Tea 395M–465M

Baking 356M–419M Recipes 481M–565M

Chinese cuisine 152M–179M French cuisine 89M–105M German cuisine 29M–34M Greek cuisine 32M–37M Indian cuisine 92M–108M Italian cuisine 147M–172M Japanese cuisine 136M–160M Korean cuisine 102M–120M Latin American cuisine 42M–49M Mexican cuisine 103M–121M Middle Eastern cuisine 28M–33M Spanish cuisine 36M–42M Thai cuisine 57M–67M Vietnamese cuisine 48M–57M

Barbecue 348M–409M Chocolate 475M–559M Desserts 399M–469M Fast food 446M–524M Organic food 273M–321M Pizza 442M–519M Seafood 270M–318M Veganism 325M–382M Vegetarianism 208M–244M

Coffeehouses 412M–484M Diners 118M–139M Fast casual restaurants 127M–150M Fast food restaurants 170M–200M

Arts and music 1.4B–1.6B Current events 880M–1.0B Pets 896M–1.1B Politics and social issues 1.0B–1.2B Travel 1.2B–1.4B Vehicles 847M–996M

Acting 196M–230M Crafts 424M–498M Dance 546M–642M Drawing 198M–233M Drums 116M–137M Fine art 140M–165M Guitar 150M–177M Painting 402M–473M Performing arts 431M–507M Photography 1.1B–1.3B Sculpture 132M–155M Singing 426M–501M Writing 342M–402M

Do it yourself 418M–492M Furniture 522M–614M Gardening 356M–419M Home Appliances 265M–312M Home improvement 336M–395M

Birds 353M–415M Cats 448M–527M Dogs 492M–578M Fish 322M–378M Horses 258M–304M Pet food 108M–127M Rabbits 115M–135M Reptiles 49M–58M

Charity and causes 65M–76M Community issues 236M–278M Law 478M–562M Politics 461M–542M Volunteering 77M–90M

Adventure travel 275M–324M Air travel 306M–360M Beaches 413M–486M Car rentals 154M–181M Cruises 173M–203M Ecotourism 124M–146M Hotels 603M–710M Lakes 169M–198M Mountains 310M–364M Nature 815M–959M Theme parks 199M–235M Tourism 773M–909M Vacations 313M–368M

Automobiles 677M–797M Boats 146M–171M Electric vehicle 98M–115M Hybrids 64M–75M Minivans 49M–57M Motorcycles 416M–489M RVs 53M–63M SUVs 232M–273M Scooters 116M–137M Trucks 272M–320M

Beauty 1.3B–1.5B Clothing 1.2B–1.4B Fashion accessories 978M–1.2B Shopping 1.4B–1.7B Toys 481M–565M

Beauty salons 618M–727M Cosmetics 954M–1.1B Fragrances 557M–655M Hair products 726M–853M Spas 589M–692M Tattoos 496M–583M

Children's clothing 262M–308M Men's clothing 456M–536M Shoes 841M–990M Women's clothing 598M–703M

Dresses 573M–674M Handbags 413M–486M Jewelry 722M–849M Sunglasses 371M–436M

Boutiques 533M–627M Coupons 578M–679M Discount stores 394M–463M Luxury goods 674M–792M Online shopping 1.3B–1.6B Shopping malls 588M–692M

Outdoor recreation 581M–684M Sports 1.4B–1.7B

Boating 77M–90M Camping 240M–282M Fishing 279M–328M Horseback riding 103M–121M Hunting 202M–237M Mountain biking 95M–111M Surfing 126M–148M

American football 418M–491M Association football 1.2B–1.5B Auto racing 316M–372M Baseball 451M–530M Basketball 714M–840M College football 107M–125M Golf 264M–311M Marathons 190M–223M Skiing 141M–166M Snowboarding 109M–129M Swimming 228M–268M Tennis 330M–388M Triathlons 95M–112M Volleyball 342M–402M

Technology 1.5B–1.8B Computers 1.2B–1.4B Consumer electronics 1.4B–1.6B

Computer memory 35M–41M Computer monitors 145M–171M Computer processors 186M–219M Computer servers 87M–103M Desktop computers 156M–183M Free software 561M–660M Hard drives 122M–144M Network storage 19M–22M Software 926M–1.1B Tablet computers 513M–603M

Audio equipment 44M–52M Camcorders 19M–22M Cameras 436M–512M E-book readers 46M–54M GPS devices 25M–29M Mobile phones 1.0B–1.2B Portable media players 7.0M–8.2M Projectors 32M–37M Smartphones 790M–929M Televisions 1.1B–1.3B