Underwear Stores On Shopify (2025-11)

Updated 2025-11-22

Discover the latest trends with over 2184 underwear stores thriving on Shopify as of November 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of November 2025, there are 2184 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 533
24%
India 286
13%
United Kingdom 127
6%
Philippines 104
5%
Australia 97
4%
Canada 78
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 295
14%
Debut 71
3%
Refresh 27
1%
Sense 25
1%
Spotlight 25
1%
Impulse 22
1%
Horizon 20
1%
Updated copy of Updated copy of Updated copy of... 20
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1509
69%
.com.au 90
4%
.co.uk 72
3%
.shop 49
2%
.ca 41
2%
.store 41
2%
.co 39
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
madragora.com
underwear product
Underwear Women Lace Stitching Mesh Camisole Split Dress …
54.9 ~ 54.9 USD
dreamdrobe.store
underwear product
Men's Thermal Fleece Underwear Set for Outdoor Sports …
44.99 ~ 44.99 GBP
lilingg.com
underwear product
🌸Buy 1 Get 1 Free🌸Women's Breathable Shorts Underwear
14.99 ~ 14.99 USD
wondeea.com
underwear product
🌸Buy 1 Get 1 Free🌸Women's Breathable Shorts Underwear
14.99 ~ 14.99 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
dollsecrets.com
dollsecrets.com
DollSecrets | Doll Secrets
ID 699 None USD
mundounico.us
mundounico.us
Men's Underwear Online Store | Mundo Único USA
US 830 32.63 USD
fancytwig.com
fancytwig.com
FancyTwig HomePage
US 15 24.54 USD
www.ruderainbow.com
www.ruderainbow.com
Rude Rainbow - Lifestyle & Party Accessories - …
KR 237 None AUD
vrooshka.com
vrooshka.com
doll clothing patterns dolls fashion sewing clothes regular …
GT 77 24.48 PLN
www.beaunextdoor.com
www.beaunextdoor.com
The Beau Next Door – BEAU
PH 128 46.11 USD
dsm-lingerie.com
dsm-lingerie.com
Women's Underwear DSM Lingerie — Shop, Showroom
PH 339 4019.79 UAH

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