Underwear Stores On Shopify (2026-2)

Updated 2026-02-22

Discover the latest trends with over 2730 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2730 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 686
25%
India 374
14%
United Kingdom 170
6%
Philippines 149
5%
Australia 116
4%
Canada 91
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 361
13%
Debut 87
3%
Horizon 31
1%
Sense 30
1%
Spotlight 25
1%
Impulse 22
1%
Brooklyn 20
1%
Minimal 20
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1896
69%
.com.au 110
4%
.co.uk 94
3%
.shop 59
2%
.store 49
2%
.co 47
2%
.ca 45
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
bestbodulfinds.store
underwear product
Space-Saving Multi-Clip Sock & Underwear Drying Hanger
99.0 ~ 125.0 PHP
www.eqtrend.com
underwear product
FINETOO 7Pcs Cotton Striped Brazilian Panties Women's Underwear …
60.0 ~ 65.0 CAD
gearrup.com
underwear product
Yoga Bra Halter Underwear Women's Fitness Anti-shock And …
43.99 ~ 43.99 USD
ahboy2man.com
underwear product
Mens GString: Polyester Double Layer Large Front Pouch …
10.5 ~ 10.5 SGD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
www.runderwear.co.uk
www.runderwear.co.uk
Running Underwear, Socks and Bras | runderwear™
GB 102 35.66 GBP
officinaluxury.it
officinaluxury.it
Officina Luxury
IT 935 82.68 EUR
sheisitstore.com
sheisitstore.com
SHE's IT – SHE's It
IN 9 29.4 CAD
vivobodywear.com
vivobodywear.com
Comfy reusable underwear for bladder leaks & periods …
ID 10 27.29 NZD
melissa-store.com
melissa-store.com
Melissa Underwear | Teen Bras & Underwear 6–18+ …
IN 21 20.65 USD
www.flowette.co.uk
www.flowette.co.uk
Flowette Period Pants, Floweret Menstrual Cups & Period …
EG 41 30.63 GBP
canada-brands.ca
canada-brands.ca
CANADA BRANDS™
ID 1606 285.96 CAD

Ready to Find Winning Products?

Start your journey to e-commerce success with comprehensive market research, product analysis, and competitor insights.

Start Free Trial