Underwear Stores On Shopify (2026-2)

Updated 2026-02-11

Discover the latest trends with over 2327 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2327 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 570
24%
India 297
13%
United Kingdom 143
6%
Philippines 128
6%
Australia 106
5%
Canada 85
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 306
13%
Debut 68
3%
Horizon 27
1%
Spotlight 24
1%
Sense 22
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Refresh 19
1%
Impulse 18
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1583
68%
.com.au 89
4%
.co.uk 83
4%
.shop 50
2%
.co 46
2%
.ca 44
2%
.store 42
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
rablo.com
underwear product
Calvin Klein Underwear Black Cotton Briefs
289.0 ~ 289.0 AED
whatyam.com
underwear product
📢📢50 % OFF !!🎅Women's Breathable Shorts Underwear👙
14.99 ~ 44.97 USD
fupcap.com
underwear product
📢📢50 % OFF !!🎅Women's Breathable Shorts Underwear👙
11.99 ~ 35.97 GBP
olivebranchstore.com
underwear product
Custom Mens Boxer Briefs Personalized Underwear with Photo …
29.99 ~ 29.99 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
www.paire.com
www.paire.com
The Most Comfortable Clothes, Underwear & Socks | …
IN 100 53.47 AUD
bhumiorganic.com
bhumiorganic.com
Bhumi ® US | Certified Organic & Fairtrade …
IN 40 78.18 USD
www.jockey.co.uk
www.jockey.co.uk
Jockey UK | Underwear, Activewear & Sleepwear UK …
GB 249 23.3 GBP
www.pikanteunderwear.com
www.pikanteunderwear.com
Pikante Underwear: Bold Men's Underwear for the Daring …
US 1532 26.33 USD
knickerbox.me
knickerbox.me
Knickerbox
AE 2080 212.25 AED
littlesprout.sg
littlesprout.sg
Littlesprout.sg
SG 112 39.77 SGD
www.clevermoda.us
www.clevermoda.us
Top Clever Underwear: Best Men's Styles for Comfort …
US 1532 26.33 USD

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