Underwear Stores On Shopify (2026-1)

Updated 2026-01-28

Discover the latest trends with over 2255 underwear stores thriving on Shopify as of January 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of January 2026, there are 2255 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 557
25%
India 284
13%
United Kingdom 139
6%
Philippines 121
5%
Australia 99
4%
Canada 82
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 301
13%
Debut 68
3%
Horizon 23
1%
Spotlight 23
1%
Sense 22
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Impulse 19
1%
Refresh 19
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1542
68%
.com.au 88
4%
.co.uk 79
4%
.co 46
2%
.shop 46
2%
.ca 44
2%
.store 41
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
spy-shop.com
underwear product
Organizer For Underwear Socks Bra Pants Scarf Tie …
11.0 ~ 27.0 EUR
bueaew.com
underwear product
💃✨(Half Cup with Heart) Women's Seamless Underwear
18.99 ~ 45.99 USD
zeagoo.com
underwear product
Fashion Slim Fit Mesh Long Sleeve Underwear T-shirt …
29.99 ~ 29.99 USD
shopingmally.com
underwear product
🌸Buy 1 Get 1 Free🌸Women's Breathable Shorts Underwear
8.9 ~ 15.9 GBP

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
wukawear.at
wukawear.at
Period Pants | Leak Proof Period Underwear | …
AT 137 49.97 GBP
sajitmart.in
sajitmart.in
sajitmart.in
IN 8602 347.01 INR
roseandthorne.co.nz
roseandthorne.co.nz
Lingerie - Shop Women's Underwear Online in New …
NZ 289 72.75 NZD
www.nourishe.top
www.nourishe.top
LYSFUR
PL 81 127.43 PLN
cocoandlolas.com
cocoandlolas.com
HOTTEST SELECTION OF LINGERIE IN MEMPHIS|We carry ALL …
KR 628 55.01 USD
www.sylswear.com
www.sylswear.com
www.sylswear.com – Syl's Wear
US 77 18.18 USD
dealoves.co.nz
dealoves.co.nz
dea | organic & natural sustainable clothing
NZ 33 90.35 NZD

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