Underwear Stores On Shopify (2025-12)

Updated 2025-12-19

Discover the latest trends with over 2383 underwear stores thriving on Shopify as of December 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of December 2025, there are 2383 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 590
25%
India 308
13%
United Kingdom 149
6%
Philippines 107
4%
Australia 99
4%
Canada 82
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 322
14%
Debut 77
3%
Spotlight 31
1%
Horizon 25
1%
Sense 25
1%
Impulse 24
1%
Brooklyn 21
1%
Minimal 20
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1636
69%
.com.au 90
4%
.co.uk 81
3%
.shop 52
2%
.store 50
2%
.co 42
2%
.ca 40
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
orifai.com
underwear product
Sexy Lingerie Hot Erotic Lingerie Sexy Bra Set …
40.0 ~ 40.0 USD
www.touchdim.com
underwear product
NESLEMYβ„’ 100%Leak-Proof Underwear 4-pack | πŸŽ„π˜Ύπ™π™§π™žπ™¨π™©π™’π™–π™¨ π™Žπ™–π™‘π™šπŸŽ…
18.99 ~ 65.99 USD
alivelyshop.com
underwear product
High Elasticity Wide-straps Non-marking Underwear Bra
11.99 ~ 11.99 GBP
howyam.com
underwear product
High-Waist Seamless Antibacterial Underwear
28.99 ~ 35.99 EUR

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
downundie.com
downundie.com
Mens underwear, briefs, jockstraps, swimwear and harnesses - …
IN 69 29.51 AUD
downundie.com.au
downundie.com.au
Mens underwear, briefs, jockstraps, swimwear and harnesses - …
IN 69 29.51 AUD
mangosmenswear.com
mangosmenswear.com
Finest Men's Clothing Victoria BC,Mango's Menswear | Modern …
CA 1171 132.17 CAD
mangosvictoria.com
mangosvictoria.com
Finest Men's Clothing Victoria BC,Mango's Menswear | Modern …
CA 1171 132.17 CAD
jouretnuitfashion.com
jouretnuitfashion.com
Shop Luxury Lingerie, Pajamas & Beachwear in Beirut …
LB 472 65.9 USD
fannypants.com
fannypants.com
Fannypants Award Winning Incontinence Womens' Panties and Mens' …
EG 139 65.59 USD
curvaflex.co
curvaflex.co
Shape Your Confidence. Move with Comfort. – Curvaflex
US 16 23.24 EUR

Ready to Find Winning Products?

Start your journey to e-commerce success with comprehensive market research, product analysis, and competitor insights.

Start Free Trial