Underwear Stores On Shopify (2025-12)

Updated 2025-12-03

Discover the latest trends with over 2084 underwear stores thriving on Shopify as of December 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of December 2025, there are 2084 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 504
24%
India 280
13%
United Kingdom 123
6%
Philippines 95
5%
Australia 89
4%
Canada 76
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 277
13%
Debut 70
3%
Spotlight 25
1%
Impulse 22
1%
Sense 22
1%
Refresh 21
1%
Horizon 20
1%
Minimal 20
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1432
69%
.com.au 83
4%
.co.uk 71
3%
.shop 45
2%
.ca 39
2%
.store 38
2%
.co 36
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
streetmodestore.com
underwear product
JF Boxer - Bulls UNDERWEAR
34.9 ~ 34.9 USD
fizzishopz.com
underwear product
Personal Touch Cotton Mid-Rise Underwear
699.0 ~ 699.0 INR
approchu.com
underwear product
Women's Comfortable Breathable Underwear
19.99 ~ 19.99 EUR
cttopkmall.com
underwear product
🔥LAST DAY-BUY 1 GET 1 FREE!!🌸Women's Breathable Shorts …
15.99 ~ 47.99 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
souszy.com.au
souszy.com.au
Women’s Lingerie, Underwear & Sleepwear Online | Souszy
ID 568 87.88 AUD
silhuet.nl
silhuet.nl
SILHUET | Shapewear - Loungewear - Underwear
NL 39 303.47 DKK
xufqew-6c.myshopify.com
xufqew-6c.myshopify.com
Boxhero Underwear
US 18 120.55 GBP
novacafe.store
novacafe.store
nova cafe
US 7 36.84 USD
personalparade.com
personalparade.com
Personal Parade
PH 69 42.57 EUR
clicknshoppk.store
clicknshoppk.store
ClickNShop.pk
PK 33 1611.41 PKR
coyotejocks.com
coyotejocks.com
Coyote Jocks | Men's Underwear, Swimwear, and Sportswear
BR 251 28.35 USD

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