Underwear Stores On Shopify (2026-2)

Updated 2026-02-20

Discover the latest trends with over 2733 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2733 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 695
25%
India 362
13%
United Kingdom 168
6%
Philippines 157
6%
Australia 116
4%
Canada 90
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 360
13%
Debut 88
3%
Horizon 32
1%
Sense 31
1%
Spotlight 25
1%
Impulse 21
1%
Brooklyn 20
1%
Minimal 20
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1895
69%
.com.au 108
4%
.co.uk 95
3%
.shop 59
2%
.store 50
2%
.co 47
2%
.ca 45
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
ahboy2man.com
underwear product
Men's Thong: Polyester Ice Silk Mesh Sports Thong …
8.9 ~ 8.9 SGD
tracenloc.store
underwear product
Ice silk men's underwear mesh boxer
11.05 ~ 11.57 USD
taliana.shop
underwear product
Underwear Pure Lace Slip Nightdress Outerwear Gown Homewear …
34.08 ~ 34.08 USD
pinoyhyper.com
underwear product
High Waisted Solid Waist Shapewear Underwear - 693#
0.99 ~ 0.99 KWD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
www.theshapesunited.com
www.theshapesunited.com
The Shapes United- Fashionable Accessible Adaptive clothing
BO 65 57.29 AUD
sottobrand.com
sottobrand.com
Sotto | Modern Lingerie & Seamless Underwear for …
CO 35 66.57 AUD
arwareapprel.com
arwareapprel.com
ARwareapprel – AR wareapprel
SV 505 47.22 EUR
theunderworld.co
theunderworld.co
Shop sustainable underwear & loungewear, gender neutral. India
IN 165 1095.82 INR
triumph.ae
triumph.ae
Triumph Underwear | UAE | Women's Lingerie, Shapewear …
AE 399 175.88 AED
steenbrand.com
steenbrand.com
STEEN Brand - LastDrop Underwear - Premium Boxers …
US 26 89.67 USD
steenfootwear.com
steenfootwear.com
STEEN Brand - LastDrop Underwear - Premium Boxers …
US 26 89.67 USD

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