Underwear Stores On Shopify (2025-10)

Updated 2025-10-29

Discover the latest trends with over 2396 underwear stores thriving on Shopify as of October 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of October 2025, there are 2396 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 599
25%
India 254
11%
United Kingdom 157
7%
Australia 118
5%
Philippines 115
5%
Canada 69
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 308
13%
Debut 87
4%
Spotlight 37
2%
Refresh 24
1%
Sense 24
1%
Impulse 23
1%
Brooklyn 19
1%
Minimal 19
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1648
69%
.com.au 104
4%
.co.uk 87
4%
.shop 61
3%
.store 44
2%
.co 38
2%
.ca 37
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
shesways.com
underwear product
Shesways Women’s High Waisted Cotton Panties 5-Pack – …
49.9 ~ 49.9 USD
tudoholic.com
underwear product
INSTOCK-Men’s Cotton Boxer Briefs Quick-Dry Breathable Underwear
999.0 ~ 999.0 NPR
chacshop.com
underwear product
🔥 LAST DAY PROMOTION ⏰Men's Camouflage Thermal Underwear …
26.99 ~ 26.99 GBP
www.rorcie.com
underwear product
Ultra-thin thermal underwear set
26.99 ~ 26.99 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
hunkunderwear.com
hunkunderwear.com
HUNK: Designer Underwear, Swimwear & Menswear
PA 138 67.7 USD
wornbrand.com
wornbrand.com
WORN: Performance Enhanced Merino Layers
US 29 58.51 USD
lovelunauk.com
lovelunauk.com
Period Underwear, Sustainable Period Pants & Pads | …
GB 56 8.97 GBP
regulamx.com
regulamx.com
Calzones menstruales - Regula Underwear
ID 59 1126.77 MXN
expmedsupply.com
expmedsupply.com
Express Medical Supply
US 70 43.54 USD
us.stepone.life
us.stepone.life
Men & Women's Bamboo Viscous Underwear | Step …
US 197 16.0 USD
signal-brand.com
signal-brand.com
Signal Brand
ES 45 41.39 EUR

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