Underwear Stores On Shopify (2026-2)

Updated 2026-02-12

Discover the latest trends with over 2331 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2331 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Market Analysis Contents

Underwear Stores by Country Popular Themes for Underwear Stores Domain Preferences
Popular Underwear Products Supplier Strategies Profit Margins Analysis Featured Store Examples

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 569
24%
India 296
13%
United Kingdom 144
6%
Philippines 128
5%
Australia 107
5%
Canada 85
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 306
13%
Debut 68
3%
Horizon 27
1%
Spotlight 24
1%
Sense 22
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Refresh 19
1%
Impulse 18
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1587
68%
.com.au 89
4%
.co.uk 83
4%
.shop 49
2%
.co 46
2%
.ca 44
2%
.store 42
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
voguevistauk.com
underwear product
Shapewear Bodysuit for Women Tummy Control Butt Lifter …
 30.0 ~ 46.0 GBP
taliana.shop
underwear product
Sexy Cat Hollow Keyhole Bras Briefs Lingerie Underwear …
 41.16 ~ 41.16 USD
www.modaaziza.com
underwear product
Blue Cotton Men Round Neck Underwear T-shirt
 12786.21 ~ 12786.21 USD
preciosasgoods.com
underwear product
Women Shapewear Slimming Belt Tummy Shaper Corrective Underwear …
 49.99 ~ 49.99 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
sunstreet.com.ph
sunstreet.com.ph
SunStreet - Shop the best athleisure, home decor, …
 PH 2231 575.62 PHP
wukawear.com
wukawear.com
Period Underwear | Leak Proof Period Underwear | …
 US 135 52.72 GBP
tradie.com
tradie.com
TRADIE Bamboo Underwear | Breathable, Moisture Wicking & …
 AU 381 25.97 AUD
lemystere.com
lemystere.com
Le Mystere- Bras and Underwear- transforming women’s lives. …
 US 214 43.61 USD
vesqara.shop
vesqara.shop
vesqara
 GB 129 31.41 GBP
www.shopunderstatement.com
www.shopunderstatement.com
Understatement Underwear - by women for women
 DE 591 60.51 EUR
thecyunderwear.com
thecyunderwear.com
Cy Underwear® | Certified Non Toxic Underwear | …
 US 29 59.28 USD

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