Underwear Stores On Shopify (2025-11)

Updated 2025-11-01

Discover the latest trends with over 2420 underwear stores thriving on Shopify as of November 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of November 2025, there are 2420 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 609
25%
India 258
11%
United Kingdom 156
6%
Australia 121
5%
Philippines 118
5%
Canada 68
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 311
13%
Debut 87
4%
Spotlight 37
2%
Refresh 26
1%
Sense 25
1%
Impulse 23
1%
Brooklyn 19
1%
Minimal 19
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1664
69%
.com.au 104
4%
.co.uk 87
4%
.shop 61
3%
.store 44
2%
.co 39
2%
.ca 36
1%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
www.honeysx.com
underwear product
Stainless Steel Metal Dome Strap-on BDSM Toys – …
79.0 ~ 79.0 USD
fashionparlour.store
underwear product
Gathered Side Collection Lifting Underwear Breasts Brassiere Large …
9.99 ~ 9.99 None
uktoplovers.com
underwear product
5pcs Women's Full-figured Wire-Free Ruffle Trim Lace-Like Semi-Sheer …
19.9 ~ 19.9 GBP
pikemla.com
underwear product
Men's Tequila Boxer Brief Underwear
15.99 ~ 15.99 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
laceadore.com
laceadore.com
未界 UNBOUND
US 5 9.9 USD
ruffords.com
ruffords.com
Rufford's Country Lifestyle
GB 1393 97.91 GBP
mainrose.com
mainrose.com
MAIN ROSE | Official Website & Online Store
AT 90 49.28 EUR
wukawear.com
wukawear.com
Period Underwear | Leak Proof Period Underwear | …
US 127 50.42 GBP
cloud-ry.com
cloud-ry.com
Cloudry
ES 6 29.95 EUR
www.astronut.pk
www.astronut.pk
Astronut.pk - Pakistan's 1st Men’s Hygiene Brand|Genitech Pouch …
PK 10 2998.99 PKR
undiemeister.com
undiemeister.com
Undiemeister® | Premium Sustainable Men’s Underwear
NL 294 69.29 EUR

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