Underwear Stores On Shopify (2026-2)

Updated 2026-02-02

Discover the latest trends with over 2280 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2280 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 560
25%
India 286
13%
United Kingdom 142
6%
Philippines 123
5%
Australia 103
5%
Canada 85
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 307
13%
Debut 68
3%
Spotlight 23
1%
Horizon 22
1%
Sense 22
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Refresh 19
1%
Impulse 18
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1557
68%
.com.au 89
4%
.co.uk 81
4%
.shop 48
2%
.co 46
2%
.ca 45
2%
.store 41
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
sdbrands.store
underwear product
Wireless washing machine portable underwear cleaner 1L mini …
30.35 ~ 30.35 None
uktoplovers.com
underwear product
NEW UK Size S-XL 6-Pack Women's Underwear - …
33000.0 ~ 33000.0 GBP
www.onbaro.com
underwear product
Depend Men's Real Fit Absorbent Underwear, Maximum
22.99 ~ 90.99 USD
kairotrends.com
underwear product
Wireless washing machine portable underwear cleaner
98.9 ~ 98.9 None

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
woolcano.com
woolcano.com
WOOLCANO Merino Wool Base Layer Set
US 22 64.31 USD
www.mynerra.com
www.mynerra.com
Nerra™
US 20 67.96 USD
korekomfort.com
korekomfort.com
KORE komfort - Shapewear, Bodysuit, Tummy Tucker, Briefs, …
IN 16 1597.68 INR
onni.co.za
onni.co.za
Onni Underwear
ZA 10 299.0 ZAR
www.jaymes.com.au
www.jaymes.com.au
Womens Organic Bamboo underwear Australia – Jaymes
IN 119 53.32 AUD
thecozycrew.com
thecozycrew.com
The Cozy Crew | Shop the Coziest Clothes …
US 54 59.25 USD
umi.store
umi.store
UMI clothing
TH 46 3350.56 THB

Ready to Find Winning Products?

Start your journey to e-commerce success with comprehensive market research, product analysis, and competitor insights.

Start Free Trial