Underwear Stores On Shopify (2026-2)

Updated 2026-02-18

Discover the latest trends with over 2639 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2639 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 663
25%
India 344
13%
United Kingdom 165
6%
Philippines 145
5%
Australia 114
4%
Canada 91
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 354
13%
Debut 82
3%
Sense 30
1%
Horizon 29
1%
Spotlight 27
1%
Impulse 21
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Minimal 20
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1818
69%
.com.au 103
4%
.co.uk 91
3%
.shop 59
2%
.store 48
2%
.co 46
2%
.ca 45
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
yoroyalllc.com
underwear product
Lingerie V-neck Lingerie Open Back Lingerie Underwear Set …
19.24 ~ 19.24 USD
aslan-sports-store.myshopify.com
underwear product
New Lingerie Summer Lingerie Summer Dress Charming Underwear
20.14 ~ 20.14 GBP
clickitcome.com
underwear product
Plus-size S-3XL Premium ShaperBra Women Shaper Bra Sexy …
15.0 ~ 16.0 USD
www.arven-shop.com
underwear product
4pcs men's underwear, comfortable, soft and fashionable daily …
55.99 ~ 55.99 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
weartighties.com
weartighties.com
WearTighties
US 17 27.91 USD
kellesfinery.com
kellesfinery.com
Kelle'sFinery Lingerie
US 7 18.98 USD
knickerbox.me
knickerbox.me
Knickerbox
AE 2107 79.45 AED
shoprighthere.pro
shoprighthere.pro
Shop Right Here
US 424 36.15 USD
838ecd-3.myshopify.com
838ecd-3.myshopify.com
Shop Right Here
US 424 36.15 USD
prowlerred.com
prowlerred.com
Prowler RED | Gay Fetishwear, Leather & Sex …
GB 1596 40.24 GBP
www.gndrwr.com
www.gndrwr.com
GUNderwear – GUNderwear®
US 26 73.41 USD

Ready to Find Winning Products?

Start your journey to e-commerce success with comprehensive market research, product analysis, and competitor insights.

Start Free Trial