Underwear Stores On Shopify (2026-2)

Updated 2026-02-27

Discover the latest trends with over 2703 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2703 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 672
25%
India 381
14%
United Kingdom 166
6%
Philippines 141
5%
Australia 118
4%
Canada 98
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 340
13%
Debut 88
3%
Horizon 32
1%
Sense 30
1%
Spotlight 25
1%
Brooklyn 21
1%
Impulse 21
1%
Minimal 21
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1887
70%
.com.au 110
4%
.co.uk 93
3%
.shop 54
2%
.store 48
2%
.ca 47
2%
.co 46
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
ahboy2man.com
underwear product
Men's Thong: Polyester Floral Lace Double Waistband Thong …
8.9 ~ 8.9 SGD
hilifemart.com
underwear product
5 PACK STRPPY SEXY RIBBED UNDERWEAR
31.49 ~ 31.49 USD
shaktienergysexshop.com
underwear product
Underwear Lingerie Uniform Lingerie Set Student Style Lingerie
369.0 ~ 369.0 MXN
zenlife-9509.myshopify.com
underwear product
Sports underwear Women Yoga Fitness Seamless Crop Top …
13.99 ~ 14.99 None

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
elyshaofficial.com
elyshaofficial.com
Elysha
PK 285 3441.78 PKR
elegancefit.es
elegancefit.es
EleganceFit
ES 10 406.45 EUR
comfortcurves.store
comfortcurves.store
Comfort Curves
LK 11 22.03 USD
woomly.in
woomly.in
Woomly Cotton Leakproof Underwear for Bladder Leaks | …
IN 8 1792.43 INR
eternova-lingerie.com
eternova-lingerie.com
Eternova lingerie – eternova
FR 11 61.07 EUR
devonandlang.com
devonandlang.com
Devon & Lang: Life Changing Underwear
CO 365 28.62 CAD
nickangula.com
nickangula.com
Nickangula
US 183 34.68 USD

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