Underwear Stores On Shopify (2026-1)

Updated 2026-01-16

Discover the latest trends with over 2275 underwear stores thriving on Shopify as of January 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of January 2026, there are 2275 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 561
25%
India 287
13%
United Kingdom 135
6%
Philippines 101
4%
Australia 93
4%
Canada 87
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 316
14%
Debut 70
3%
Spotlight 24
1%
Sense 22
1%
Horizon 21
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Impulse 19
1%
Refresh 17
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1542
68%
.com.au 79
3%
.co.uk 78
3%
.shop 52
2%
.co 50
2%
.store 44
2%
.ca 42
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
www.fouregg.com
underwear product
12/ 2025 High-waist inner lining fitness skirt that …
9.9 ~ 9.9 USD
belizestore1.com
underwear product
Full Body Shapewear Compression Girdle Fajas Colombian Corrective …
59.99 ~ 59.99 CAD
coverhouse.de
underwear product
SOMMER™ | Sexy lace underwear
27.0 ~ 27.0 EUR
wahup.com
underwear product
Couples Matching Underwear St. Patrick's S8 Boxer, Thong …
23.08 ~ 43.69 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
hey-charles.com
hey-charles.com
Charles
ET 14 87.88 EUR
www.rst-distributors.com
www.rst-distributors.com
Wholesale Thermal Underwear – RST-Distributors
IN 84 3.99 GBP
articsdogs.myshopify.com
articsdogs.myshopify.com
Heathyours
DZ 8 2.78 USD
wearfirstly.com
wearfirstly.com
Calita Intimates – Firstly
KR 21 22.48 USD
sanchezdyes.com
sanchezdyes.com
Sanchez Dyes
US 82 26.81 USD
matheastore.com
matheastore.com
Mathea
IN 7 38.13 USD
www.trexavio.shop
www.trexavio.shop
Algainfo
GB 485 30.4 GBP

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