Underwear Stores On Shopify (2026-2)

Updated 2026-02-15

Discover the latest trends with over 2346 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2346 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 577
25%
India 294
13%
United Kingdom 145
6%
Philippines 130
6%
Australia 109
5%
Canada 84
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 308
13%
Debut 68
3%
Horizon 26
1%
Spotlight 24
1%
Sense 22
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Impulse 19
1%
Refresh 19
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1598
68%
.com.au 93
4%
.co.uk 84
4%
.shop 49
2%
.co 46
2%
.ca 44
2%
.store 42
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
clickitcome.com
underwear product
Plus-size S-3XL Premium ShaperBra Women Shaper Bra Sexy …
15.0 ~ 16.0 USD
ahboy2man.com
underwear product
Men's Brief: Emoji Gradient Cartoon Brief Underwear (SB250108)
10.9 ~ 10.9 SGD
lifestylie.com
underwear product
Women’s Sexy & Comfortable Lace Underwear
15.99 ~ 39.99 USD
uktoplovers.com
underwear product
3 PCS SET White Color UK 8-18 Size …
18.0 ~ 18.0 GBP

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
jungleline.shop
jungleline.shop
Vêtements et Accessoires à Motifs léopard - Jungle …
IN 607 28.47 USD
missexotic.com
missexotic.com
Miss Exotic | Women's Lingerie & Underwear
IN 206 46.13 GBP
www.magnuswewear.com
www.magnuswewear.com
Magnus
US 22 11.3 USD
kcreigns.com
kcreigns.com
KC Reigns
US 44 48.97 USD
www.thisgayshop.com
www.thisgayshop.com
This little Gay Shop - gay t-shirt, sexy …
US 530 63.68 USD
www.donna56.com
www.donna56.com
Jonnas Apparel & Beauty Products
CA 308 46.86 CAD
tbo.clothing
tbo.clothing
TBô - The Most Comfortable Co-Created Men's Bamboo …
IN 230 22.97 USD

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