Underwear Stores On Shopify (2025-12)

Updated 2025-12-30

Discover the latest trends with over 2554 underwear stores thriving on Shopify as of December 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of December 2025, there are 2554 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 630
25%
India 363
14%
United Kingdom 153
6%
Philippines 104
4%
Australia 100
4%
Canada 88
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 360
14%
Debut 86
3%
Spotlight 33
1%
Sense 28
1%
Impulse 25
1%
Updated copy of Updated copy of Updated copy of... 22
1%
Horizon 21
1%
Minimal 21
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1756
69%
.com.au 90
4%
.co.uk 88
3%
.shop 53
2%
.co 50
2%
.store 45
2%
.ca 43
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
unbothered-underwear.myshopify.com
underwear product
Experience Ultimate Comfort with Our Anti Cameltoe Proof …
5.81 ~ 12.56 USD
superdokan.com
underwear product
Jockey Men's Blue Underwear Active Ultra Soft Long …
8.99 ~ 8.99 USD
colody.se
underwear product
2-Piece Set💕Women's Seamless High Waisted Animal Print Underwear
14.99 ~ 24.98 SEK
breaye.com
underwear product
🌸Buy 1 Get 1 Free🌸Women's Breathable Shorts Underwear
9.99 ~ 9.99 GBP

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
kovered.com.au
kovered.com.au
Real clothes with Built-in leak protection wear – …
AU 8 53.95 AUD
cooch.store
cooch.store
Cooch | Leak-Proof Period Underwear for Every Cycle …
KR 8 34.0 AUD
hotjoiestore.com
hotjoiestore.com
Eternaljoymart – Hotjoiestore
BG 174 31.95 USD
shopgfys.com
shopgfys.com
GonFuxUrSelf - GFYS™ Brands
US 52 28.96 USD
steadi.shop
steadi.shop
Steadi – Toxin-Free, Long-Lasting Essentials for Health & …
US 13 29.19 EUR
cyperglowshop.com
cyperglowshop.com
CYPER GLOW
US 15 86.46 USD
www.azuresailorsclub.com
www.azuresailorsclub.com
Waterproof & Sweat-Proof Men's Underwear | AEROX
US 7 143.19 GBP

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