Underwear Stores On Shopify (2026-1)

Updated 2026-01-02

Discover the latest trends with over 2568 underwear stores thriving on Shopify as of January 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of January 2026, there are 2568 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 633
25%
India 364
14%
United Kingdom 155
6%
Philippines 105
4%
Australia 101
4%
Canada 89
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 362
14%
Debut 86
3%
Spotlight 33
1%
Sense 28
1%
Impulse 25
1%
Updated copy of Updated copy of Updated copy of... 22
1%
Horizon 21
1%
Minimal 21
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1759
68%
.com.au 90
4%
.co.uk 88
3%
.shop 54
2%
.co 50
2%
.store 48
2%
.ca 43
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
lingeriehut.co.uk
underwear product
Underwear Set with Lace Bra & Garter Skirt …
44.03 ~ 44.32 GBP
www.kimlud.com
underwear product
Sexy Fancy Bow Tie Underwear Women Sexy Lingerie …
40.96 ~ 60.96 USD
wahup.com
underwear product
Couples Matching Underwear Cute Doodle Cats Boxer & …
23.08 ~ 33.09 USD
cttopkmall.com
underwear product
🌸Buy 1 Get 1 Free🌸Women's Breathable Shorts Underwear
19.99 ~ 39.99 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
vcsecret.com
vcsecret.com
VC SECRET Official Store | Underwear | Lingerie …
KR 434 5703.9 LKR
www.underwearexpert.com
www.underwearexpert.com
Men’s Underwear: Styles & Fits For Every Guy …
PH 1349 81.56 USD
vuecurve.store
vuecurve.store
Vue
US 16 31.33 GBP
vikingbeardbrand.ca
vikingbeardbrand.ca
Viking Beard Brand | Canadian Beard Care & …
CA 58 48.87 CAD
buddy-shop.com
buddy-shop.com
Buddy Underwear
KR 41 29.58 CAD
estorefrontplus.com
estorefrontplus.com
estorefrontplus
ID 15 47.8 USD
cafeforgot.com
cafeforgot.com
Café Forgot
US 994 164.11 USD

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