Underwear Stores On Shopify (2026-1)

Updated 2026-01-26

Discover the latest trends with over 2245 underwear stores thriving on Shopify as of January 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of January 2026, there are 2245 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 555
25%
India 282
13%
United Kingdom 138
6%
Philippines 121
5%
Australia 99
4%
Canada 82
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 299
13%
Debut 68
3%
Horizon 23
1%
Spotlight 23
1%
Sense 22
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Impulse 19
1%
Refresh 19
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1538
69%
.com.au 88
4%
.co.uk 79
4%
.co 46
2%
.shop 45
2%
.ca 44
2%
.store 40
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
yulyoie.com
underwear product
💃✨(Half Cup with Heart) Women's Seamless Underwear
16.99 ~ 39.99 EUR
www.lizakosht.com
underwear product
LIZAKOSHT - High Elasticity Slim Tee Shorts Set …
39.12 ~ 47.33 USD
smarttoddler.com.au
underwear product
8pcs/6pcs Infant Breathable Cloth Nappies New Cotton Yarns …
66.99 ~ 82.99 AUD
myetyn.com
underwear product
Seamless Underwear Women's Small Chest Push Up Strapless …
34.55 ~ 34.55 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
firstthing.com.au
firstthing.com.au
First Thing
JP 87 46.73 AUD
shop.tena.co.uk
shop.tena.co.uk
Shop Washable Incontinence Pants & Underwear | TENA …
GB 9 17.61 GBP
sajitmart.in
sajitmart.in
sajitmart.in
IN 8602 347.01 INR
lushlaine.com
lushlaine.com
LushLaine
US 5 30.46 USD
primetimeselections.shop
primetimeselections.shop
Prime Time Selections
US 67 204.4 USD
teraliz.com
teraliz.com
Teraliz
GB 47 32.3 GBP
bedheadpjs.com
bedheadpjs.com
Bedhead Pajamas
US 459 86.95 USD

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