Underwear Stores On Shopify (2025-11)

Updated 2025-11-30

Discover the latest trends with over 2060 underwear stores thriving on Shopify as of November 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of November 2025, there are 2060 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 499
24%
India 276
13%
United Kingdom 123
6%
Philippines 94
5%
Australia 88
4%
Canada 76
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 275
13%
Debut 69
3%
Spotlight 25
1%
Impulse 22
1%
Horizon 21
1%
Refresh 21
1%
Sense 21
1%
Minimal 20
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1416
69%
.com.au 83
4%
.co.uk 69
3%
.shop 45
2%
.ca 39
2%
.store 37
2%
.co 36
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
bnbst0re.myshopify.com
underwear product
Underwear Panties for Women
16.74 ~ 16.74 EUR
divahotcouture.com
underwear product
Women's Turtleneck Long Sleeve Shirts Fall Fashion Basic …
25.0 ~ 25.0 USD
saleste.shop
underwear product
lingerie women sexy Babydoll Underwear Chemises Catsui exotic …
4.0 ~ 5.0 AUD
thesoftbeauty.com
underwear product
Lace Stitched Backless Small Sling Women V Neck …
32.31 ~ 32.86 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
lovefrommello.com
lovefrommello.com
mello | soft power. period. – LOVE FROM …
GB 6 32.0 GBP
underneed.com
underneed.com
underneed
PK 29 2364.34 PKR
notaninfluencerbrand.com
notaninfluencerbrand.com
Not An Influencer
AR 41 21.99 USD
setmefreehemp.com
setmefreehemp.com
Set Me Free – Timeless Hemp Essentials, Made …
EE 17 100.93 EUR
www.pipafashion.com
www.pipafashion.com
PIPA Fashion
CA 124 26.12 CAD
cartlyfe.store
cartlyfe.store
cartlyfe.store – CartLyfe
US 56 189.4 TTD
www.gallantly.com.au
www.gallantly.com.au
Gallantly — Premium Underwear Online
AU 8 25.46 AUD

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