Discover the latest trends with over 2420 underwear stores thriving on Shopify as of November 2025. Explore the dynamic marketplace of underwear products and find your niche today!
As of November 2025, there are 2420 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.
Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.
| Country | Active Stores | Market Share | 
|---|---|---|
| United States | 608 | 
                     
                      
                      25%
                     
                   | 
                
| India | 260 | 
                     
                      
                      11%
                     
                   | 
                
| United Kingdom | 158 | 
                     
                      
                      7%
                     
                   | 
                
| Australia | 120 | 
                     
                      
                      5%
                     
                   | 
                
| Philippines | 119 | 
                     
                      
                      5%
                     
                   | 
                
| Canada | 69 | 
                     
                      
                      3%
                     
                   | 
                
Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.
| Domain Extension | Store Count | Usage Rate | 
|---|---|---|
| .com | 1664 | 
                     
                      
                      69%
                     
                   | 
                
| .com.au | 104 | 
                     
                      
                      4%
                     
                   | 
                
| .co.uk | 88 | 
                     
                      
                      4%
                     
                   | 
                
| .shop | 62 | 
                     
                      
                      3%
                     
                   | 
                
| .store | 44 | 
                     
                      
                      2%
                     
                   | 
                
| .co | 38 | 
                     
                      
                      2%
                     
                   | 
                
| .ca | 36 | 
                     
                      
                      1%
                     
                   | 
                
Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.
| Store | Product | Price | 
|---|---|---|
| saneshoppe.com | 
                     
                        Winter USB Electric Heating Jacket Heated Thermal Underwear … 
                       | 
                  36.75 ~ 80.14 GBP | 
| goeasyup.com | 
                     
                        Women's Ultra-thin Seamless Thermal Underwear 
                       | 
                  21.99 ~ 21.99 GBP | 
| housewor.com | 
                     
                        Women's Ultra-thin Seamless Thermal Underwear 
                       | 
                  23.99 ~ 23.99 USD | 
| invisible-ferret.com | 
                     
                        New men's 2-in-1 Red Bull sports shorts breathable … 
                       | 
                  15.43 ~ 18.56 GBP | 
Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:
Underwear products typically show profit margins between 10-70%, depending on:
Yes, Underwear products can be successfully dropshipped using platforms like:
Optimize your Underwear store for better sales:
Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.
| Store | Title | Country | Products | Avg Price | 
|---|---|---|---|---|
| 
                     pompisstores.com 
                       | 
                  
                     Pompis Stores | Las mejores marcas de ropa … 
                   | 
                  US | 5802 | 37.91 USD | 
| 
                     seamfree.co.za 
                       | 
                  
                     Seamfree Underwear | Quality seamless underwear, activewear, shapewear 
                   | 
                  ZA | 42 | 312.06 ZAR | 
| 
                     vivobodywear.com 
                       | 
                  
                     Comfy reusable underwear for bladder leaks & periods … 
                   | 
                  PH | 10 | 15.22 NZD | 
| 
                     vixxen.co.nz 
                       | 
                  
                     Vixxen Accessories, Period Underwear & Swimwear 
                   | 
                  IN | 40 | 37.79 NZD | 
| 
                     www.sirenperiodwear.com 
                       | 
                  
                     SIREN 
                   | 
                  AU | 5 | 40.95 AUD | 
| 
                     jednorth.com 
                       | 
                  
                     Men's Premium Bodybuilding & Athleisure Clothing – Jed … 
                   | 
                  ID | 281 | 30.87 USD | 
| 
                     underneathintimates.com 
                       | 
                  
                     Underneath Intimates 
                   | 
                  PH | 70 | 359.78 PHP | 
Start your journey to e-commerce success with comprehensive market research, product analysis, and competitor insights.
Start Free Trial