Underwear Stores On Shopify (2025-10)

Updated 2025-10-01

Discover the latest trends with over 3151 underwear stores thriving on Shopify as of October 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of October 2025, there are 3151 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 1081
34%
India 337
11%
United Kingdom 198
6%
Philippines 133
4%
Australia 119
4%
Canada 97
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 406
13%
Huha 2.0 - Lilac Launch 299
9%
Debut 98
3%
Spotlight 39
1%
Refresh 37
1%
Sense 30
1%
Impulse 25
1%
Minimal 25
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1952
62%
.shop 174
6%
.website 155
5%
.com.au 112
4%
.co.uk 92
3%
.store 57
2%
.co 54
2%
.site 49
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
sybariticboutique.com
underwear product
Fila Black Cotton Underwear
89.0 ~ 89.0 USD
goeasyup.com
underwear product
🎁Men's underwear - Men's Premium Cotton Boxer Briefs
19.99 ~ 19.99 GBP
mall2mart.com
underwear product
Women's Cotton Comfortable Underwear Pack of 4
538.0 ~ 538.0 INR
tuzzut.com
underwear product
loral Embroidery Lace Women Underwear Set Bra And …
25.0 ~ 25.0 QAR

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
besrseller.top
besrseller.top
Best Sellers
US 126 23.21 USD
asweareunderwear.com.au
asweareunderwear.com.au
As We Are Underwear | Comfortable Natural Fibre …
AU 12 68.1 AUD
www.jockey.co.uk
www.jockey.co.uk
Jockey UK | Underwear, Activewear & Sleepwear UK …
GB 250 24.34 GBP
loona.rs
loona.rs
Menstrualni donji veš za manje, srednje i obilne …
RS 16 2427.89 RSD
coaxcopenhagen.com
coaxcopenhagen.com
COAX Copenhagen | Sexy Lingerie, Fetishwear & Erotic …
DE 1030 89.7 EUR
bthere.in
bthere.in
B’There Premium Innerwear – Seamless Bras, Panties & …
IN 26 1006.33 INR
triumph.com.kw
triumph.com.kw
Triumph Underwear | Kuwait | Women's Lingerie, Shapewear …
KW 652 10.56 KWD

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