Underwear Stores On Shopify (2025-12)

Updated 2025-12-22

Discover the latest trends with over 2586 underwear stores thriving on Shopify as of December 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of December 2025, there are 2586 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 623
24%
India 342
13%
United Kingdom 165
6%
Philippines 117
5%
Australia 103
4%
Canada 90
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 345
13%
Debut 86
3%
Spotlight 34
1%
Sense 29
1%
Impulse 27
1%
Horizon 25
1%
Brooklyn 22
1%
Minimal 21
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1775
69%
.com.au 93
4%
.co.uk 91
4%
.shop 56
2%
.store 50
2%
.ca 45
2%
.co 45
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
shop-plushfashions.com
underwear product
High-Waisted Ladies Triangle Seamless Waist Raised Buttocks And …
37.35 ~ 55.04 USD
www.ifysports.com
underwear product
Women's seamless thermal underwear (bottom) 4F 4FWAW25USEAF221-32S
70.0 ~ 70.0 GBP
hy-fit-2.myshopify.com
underwear product
Couples 18BDSM Bondage Body Garter Belt Women Erotic …
8.99 ~ 8.99 None
elysero.myshopify.com
underwear product
Super Sale High Waist Shaping Control Panties Tummy …
1799.0 ~ 1799.0 PKR

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
mategear.com
mategear.com
The Sexiest Men's Swimwear, Skimpy Low Rise Micro …
IN 719 36.0 USD
dealoves.co.nz
dealoves.co.nz
dea | organic & natural sustainable clothing
NZ 33 90.35 NZD
sproutorganic.co.uk
sproutorganic.co.uk
Sprout Organic – SproutOrganic
ET 242 25.11 GBP
www.xphemism.com
www.xphemism.com
Xphemism Official Online Store
ES 11 147.3 EUR
ellaswool.com
ellaswool.com
Ella's Wool | Supersoft, Warm and Comfy Wool …
US 18 62.57 USD
wearesundies.com
wearesundies.com
Sundies: Natural PJs, Loungewear & Comfort-First Undies – …
GB 8 33.24 GBP
adsexy.com
adsexy.com
ADSEXY ADULTWORLD SHOCKSHARK
KR 492 5.99 USD

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