Underwear Stores On Shopify (2025-11)

Updated 2025-11-13

Discover the latest trends with over 2435 underwear stores thriving on Shopify as of November 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of November 2025, there are 2435 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 609
25%
India 258
11%
United Kingdom 161
7%
Australia 119
5%
Philippines 118
5%
Canada 70
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 320
13%
Debut 87
4%
Spotlight 37
2%
Refresh 26
1%
Sense 25
1%
Impulse 22
1%
Brooklyn 19
1%
Minimal 19
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1669
69%
.com.au 105
4%
.co.uk 88
4%
.shop 64
3%
.store 45
2%
.co 39
2%
.ca 37
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
elyvessa.com
underwear product
Sexy Lace Butterfly Knot Women's Underwear Set New …
20.95 ~ 20.95 EUR
mossroze.com
underwear product
Winter Unisex Men’s Thermal Underwear Pants | Fleece-Lined …
20.99 ~ 22.99 USD
tudoholic.com
underwear product
INSTOCK-PACK OF - 2 – Invisible Peach Hip …
2199.0 ~ 2199.0 NPR
ahboy2man.com
underwear product
Men's Boxer: Nylon Ice Silk No Line Boxer …
8.5 ~ 8.5 SGD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
loveluna.com
loveluna.com
Shop Period Underwear | Love Luna Period Underwear
ID 87 29.02 AUD
www.denloungewear.com
www.denloungewear.com
DEN LOUNGEWEAR – Den Loungewear
ID 120 26.31 GBP
cloudromansa.ca
cloudromansa.ca
Cloud Romansa | Lingerie & Underwear in Canada
CA 48 12.83 CAD
www.gndrwr.com
www.gndrwr.com
GUNderwear – GUNderwear®
US 22 67.46 USD
trinoodle.com
trinoodle.com
Indulge in luxury and comfort with this women's …
US 18 25.98 USD
jamesbeaux.com
jamesbeaux.com
James Beaux: Sustainable Men's Underwear | Shop Bamboo …
US 85 39.67 USD
steenbrand.com
steenbrand.com
STEEN Brand - LastDrop Underwear - Premium Boxers …
US 14 33.8 USD

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