Underwear Stores On Shopify (2025-11)

Updated 2025-11-16

Discover the latest trends with over 2492 underwear stores thriving on Shopify as of November 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of November 2025, there are 2492 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 641
26%
India 268
11%
United Kingdom 166
7%
Australia 117
5%
Philippines 117
5%
Canada 72
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 333
13%
Debut 87
3%
Spotlight 39
2%
Refresh 28
1%
Sense 25
1%
Impulse 24
1%
Minimal 20
1%
Brooklyn 19
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1707
68%
.com.au 105
4%
.co.uk 89
4%
.shop 66
3%
.store 48
2%
.co 40
2%
.ca 37
1%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
harmonygallery.net
underwear product
American Mock Neck Thermal Underwear Anti-Static Inner Layer …
60.18 ~ 60.18 USD
uktoplovers.com
underwear product
S-3XL Plus Size Sexy Christmas Themed See Through …
15.9 ~ 15.9 GBP
www.rebecathelabel.com
underwear product
Comfortable Suspender Underwear Shorts Cardigan Pajamas Home Wear …
90.0 ~ 90.0 USD
fstnl.myshopify.com
underwear product
Seamless French Silk Underwear Set – Wireless Bra …
60.94 ~ 60.94 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
vera.boutique
vera.boutique
Vera Boutique
US 5 56.91 USD
www.emamaco.com
www.emamaco.com
Maternity Leggings, Shapewear & Activewear -Australia Online | …
US 129 124.45 AUD
www.ahazoh.com
www.ahazoh.com
Unique Men’s Clothing | Sexy, Sporty & Casual …
IE 226 36.37 EUR
www.merinocountry.com
www.merinocountry.com
Merino Country | Australian Merino Clothing and Underwear
DO 196 None AUD
develuk.com
develuk.com
DEVEL™ Official Site - Get up to 25% …
GB 10 18.99 GBP
electric-sun-store.com
electric-sun-store.com
Handmade jewellery and sustainable apparel from Cyprus, Europe. …
ET 232 112.58 EUR
kidohop.com
kidohop.com
Kidohop – Shop Trendy Kids’ Toys, Clothing & …
US 75 38.61 USD

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