Underwear Stores On Shopify (2026-2)

Updated 2026-02-05

Discover the latest trends with over 2302 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2302 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Market Analysis Contents

Underwear Stores by Country Popular Themes for Underwear Stores Domain Preferences
Popular Underwear Products Supplier Strategies Profit Margins Analysis Featured Store Examples

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 564
25%
India 287
12%
United Kingdom 145
6%
Philippines 125
5%
Australia 104
5%
Canada 84
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 307
13%
Debut 68
3%
Horizon 26
1%
Spotlight 24
1%
Sense 22
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Refresh 19
1%
Impulse 18
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1569
68%
.com.au 88
4%
.co.uk 83
4%
.shop 52
2%
.co 46
2%
.ca 44
2%
.store 42
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
www.adorafashionmi.com
underwear product
2Pcs/lot Baby Learning Pants Toilet Training Underwear Cotton …
 1300.0 ~ 1300.0 EUR
qlvxx.com
underwear product
💘Valentijnsaanbieding: 50% Korting! 🧺Draadloze Miniwasmachine voor Underwear: Dieptereiniging …
 29.97 ~ 29.97 EUR
parkersboutique.com
underwear product
Baby Clothes Underwear r Kids Tops Pants Newborn …
 20.4 ~ 25.63 USD
pickledpetuniashop.com
underwear product
Lace Stitched Backless Small Sling Women V Neck …
 22.99 ~ 22.99 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
wukawear.at
wukawear.at
Period Pants | Leak Proof Period Underwear | …
 AT 135 52.72 GBP
myshinesister.com.au
myshinesister.com.au
ShineSisterâ„¢ - Leak-proof confidence at every stage.
 AU 18 23.28 AUD
puresnug.com.au
puresnug.com.au
The Most Comfy and Playful Boxer briefs Underwear …
 AU 92 34.83 AUD
www.emamaco.co.uk
www.emamaco.co.uk
Maternity Leggings, Shapewear & Activewear -Australia Online | …
 GB 49 124.45 AUD
hopecho.com
hopecho.com
Hopecho Shop
 ID 65 23.26 USD
noirix.us
noirix.us
Noirix | Men’s Underwear & Nightwear Designed for …
 US 333 33.39 USD
vesqara.shop
vesqara.shop
vesqara
 GB 128 31.4 GBP

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