Underwear Stores On Shopify (2026-1)

Updated 2026-01-30

Discover the latest trends with over 2271 underwear stores thriving on Shopify as of January 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of January 2026, there are 2271 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 559
25%
India 287
13%
United Kingdom 138
6%
Philippines 124
5%
Australia 100
4%
Canada 84
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 303
13%
Debut 68
3%
Spotlight 23
1%
Horizon 22
1%
Sense 22
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Impulse 19
1%
Refresh 19
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1554
68%
.com.au 89
4%
.co.uk 79
3%
.shop 48
2%
.co 46
2%
.ca 45
2%
.store 40
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
ungebundenstyle.com
underwear product
Sexy Lingerie Woman Lace Transparent Underwear Embroidery Brief …
14.98 ~ 14.98 EUR
inbuyus.com
underwear product
🎉 New Year's Gift – 50% OFF! 🧺 …
23.99 ~ 39.98 GBP
nubollc.com
underwear product
One-piece Underwear Bra Tube Top Tube Top Big …
18.7 ~ 18.7 USD
www.adorafashionmi.com
underwear product
1 Piece Women's Underwear Glossy Robe Pajamas Ice …
300.0 ~ 400.0 EUR

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
modehealthy.com
modehealthy.com
Modehealthy
ID 50 29.17 USD
naturana.com
naturana.com
NATURANA: Underwear, that feels like a second skin
DE 243 37.75 EUR
www.peoplesense.shop
www.peoplesense.shop
Peoplesense – peoplesense
ID 209 112.55 USD
nudahbasics.com
nudahbasics.com
Nudah Basics - absorbent underwear
NG 7 32.79 USD
fangfangshop.com
fangfangshop.com
FangFangshop
IN 210 1837.88 NPR
perzolin.shop
perzolin.shop
Perzolin.shop
US 69 37.99 USD
www.bodyandbra.com
www.bodyandbra.com
Body & Bra
US 21 35.89 USD

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