Underwear Stores On Shopify (2025-11)

Updated 2025-11-07

Discover the latest trends with over 2432 underwear stores thriving on Shopify as of November 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of November 2025, there are 2432 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 608
25%
India 262
11%
United Kingdom 159
7%
Philippines 120
5%
Australia 119
5%
Canada 72
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 319
13%
Debut 87
4%
Spotlight 37
2%
Refresh 26
1%
Sense 25
1%
Impulse 23
1%
Brooklyn 19
1%
Horizon 19
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1669
69%
.com.au 104
4%
.co.uk 88
4%
.shop 63
3%
.store 44
2%
.co 39
2%
.ca 38
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
maletsky.com
underwear product
Fat Burning High Waist Underwear Shapewear Butt Lifter …
17.58 ~ 17.58 USD
gharea.com
underwear product
6.5L Portable Small Foldable Washing Machine with Spin …
380.0 ~ 380.0 None
elegantechos.myshopify.com
underwear product
Men Slimming Body Shaper Belly Control Shapewear Man …
5.5 ~ 7.04 GBP
ahboy2man.com
underwear product
Men's Thong: Nylon Mesh Perforated Thong Underwear (TW25107)
10.9 ~ 10.9 SGD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
asia.jjmalibu.com
asia.jjmalibu.com
Men's Underwear and Athleisure - JJ Malibu – …
JP 410 30.6 USD
www.cockyunderwear.com
www.cockyunderwear.com
Cocky Underwear
AU 74 21.0 AUD
silhuet.fi
silhuet.fi
SILHUET | Shapewear - Loungewear - Underwear
FI 21 339.83 DKK
www.zonebylydia.com
www.zonebylydia.com
Non Toxic Activewear, Hemp Clothing Australia & Cork …
CO 45 84.55 AUD
www.kvrtstvff.com
www.kvrtstvff.com
KVRT STVFF — READY TO SWEAT SINCE 2018
CR 612 126.72 EUR
elsasofficial.com
elsasofficial.com
Elsa's Underwear – Elsa's Official Indonesia
ID 76 107549.62 IDR
beautycarefree.com
beautycarefree.com
beautycarefree
PH 565 23.53 USD

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