Underwear Stores On Shopify (2026-2)

Updated 2026-02-18

Discover the latest trends with over 2604 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2604 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 652
25%
India 336
13%
United Kingdom 165
6%
Philippines 144
6%
Australia 112
4%
Canada 91
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 348
13%
Debut 77
3%
Sense 30
1%
Horizon 29
1%
Spotlight 27
1%
Impulse 21
1%
Updated copy of Updated copy of Updated copy of... 21
1%
Refresh 20
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1794
69%
.com.au 101
4%
.co.uk 90
3%
.shop 59
2%
.co 46
2%
.store 46
2%
.ca 44
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
shopcasari.com
underwear product
Women Two-Piece Outfit Sweetheart Strap Sleepwear Set Comfortable …
8.05 ~ 8.05 USD
yoroyalllc.com
underwear product
Lingerie V-neck Lingerie Open Back Lingerie Underwear Set …
19.24 ~ 19.24 USD
aslan-sports-store.myshopify.com
underwear product
New Lingerie Summer Lingerie Summer Dress Charming Underwear
20.14 ~ 20.14 GBP
clickitcome.com
underwear product
Plus-size S-3XL Premium ShaperBra Women Shaper Bra Sexy …
15.0 ~ 16.0 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
locostate.com
locostate.com
LOCO
US 9 51.46 EUR
doanddare.co
doanddare.co
Made in Canada Bamboo Underwear | do+dare undie …
PH 50 40.85 CAD
pompisstores.com
pompisstores.com
Pompis Stores | Las mejores marcas de ropa …
US 1696 36.08 USD
matheastore.com
matheastore.com
Mathea
ID 7 38.13 USD
urbanhemapparel.com
urbanhemapparel.com
Urban Hem
US 32 31.38 USD
tuckedtrunksa.com
tuckedtrunksa.com
Tucked Trunks | Underwear to Keep Your Shirt …
US 13 77.23 USD
marashli-shoes.myshopify.com
marashli-shoes.myshopify.com
Marashli – Marashli Shoes
US 27 109.06 USD

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