Underwear Stores On Shopify (2026-1)

Updated 2026-01-13

Discover the latest trends with over 2607 underwear stores thriving on Shopify as of January 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of January 2026, there are 2607 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 644
25%
India 363
14%
United Kingdom 162
6%
Philippines 108
4%
Australia 101
4%
Canada 91
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 363
14%
Debut 86
3%
Spotlight 33
1%
Sense 28
1%
Horizon 24
1%
Impulse 24
1%
Updated copy of Updated copy of Updated copy of... 22
1%
Minimal 21
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1782
68%
.com.au 90
3%
.co.uk 88
3%
.shop 59
2%
.store 53
2%
.co 51
2%
.ca 43
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
wahup.com
underwear product
Couples Matching Underwear Valentine Love Funny Heart S1 …
23.08 ~ 33.09 USD
uktoplovers.com
underwear product
3 PCS Set UK Size Moon & Sun …
17.0 ~ 17.0 GBP
lifestylie.com
underwear product
Women's Seamless High Waisted Animal Print Underwear
15.99 ~ 36.99 USD
knownyo.com
underwear product
⏳LAST DAY: Buy 1 Get 3🌹100% Leak-Proof Underwear …
8.99 ~ 8.99 GBP

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
votely.shop
votely.shop
Vote
US 60 24.86 USD
debriefs.co.uk
debriefs.co.uk
Mens Underwear Australia | MicroModal Trunks & Boxer …
GB 9 72.53 AUD
shezaib.com
shezaib.com
Shezaib - Best Ladies Undergarments Online Store in …
PK 174 1904.51 PKR
rogu3societynyc.com
rogu3societynyc.com
societyrogueny.com – ROGU3
US 48 31.72 USD
stripclublaundry.store
stripclublaundry.store
Strip Club Laundry
US 17 26.79 USD
drawlz.com
drawlz.com
Men's Premium Underwear | Drawlz Brand Co.
ID 178 45.52 USD
tcomfifits.com
tcomfifits.com
The world's most comfortable tucking underwear panties & …
US 47 99.9 USD

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