Underwear Stores On Shopify (2025-8)

Updated 2025-08-18

Discover the latest trends with over 3361 underwear stores thriving on Shopify as of August 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of August 2025, there are 3361 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 1137
34%
India 363
11%
United Kingdom 201
6%
Philippines 145
4%
Australia 121
4%
Canada 105
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 489
15%
Huha 2.0 - Lilac Launch 300
9%
Debut 106
3%
Refresh 41
1%
Spotlight 41
1%
Sense 33
1%
Impulse 31
1%
Minimal 29
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 2082
62%
.shop 194
6%
.website 155
5%
.com.au 112
3%
.co.uk 95
3%
.store 78
2%
.ca 54
2%
.co 53
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
sarahbearsboutique.com
underwear product
Preorder! Closes 8/25. ETA Nov. Pearl Blush Hipster, …
13.5 ~ 15.0 USD
fashionfinderhub.com
underwear product
6Pcs/Set Comfortable Trendy Breathable G-string Underwear
18.0 ~ 18.0 USD
trydulce.com
underwear product
Sports Underwear Outdoor Running Yoga Bra
77.0 ~ 77.0 USD
www.vh-lingerie.com
underwear product
Clothes For Women Sexy Lingerie Women Fashion Lacing …
35.0 ~ 35.0 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
gramslambs.com
gramslambs.com
Unique, one of a kind, finds. – Gramslambs
PH 42 7.69 USD
www.nutzcase.com
www.nutzcase.com
NUTZCASE MEN'S UNDERWEAR, PUT A PAIR OF YOURS …
XK 29 17.12 USD
us.pockies.com
us.pockies.com
Pockies® - Couch Couture from the inventors of …
IN 403 62.92 EUR
fichi.dk
fichi.dk
Fichi Collection | Boxer Shorts
IN 22 149.69 DKK
fichicollection.com
fichicollection.com
Fichi Collection | Boxer Shorts
BD 22 5613.89 DKK
ongossamer.com
ongossamer.com
On Gossamer
US 183 26.63 USD
caroquilla.ca
caroquilla.ca
CaroQuilla| Feel-Good Bamboo Bras, Undies & Socks
CA 55 29.28 CAD

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