Underwear Stores On Shopify (2025-12)

Updated 2025-12-08

Discover the latest trends with over 2110 underwear stores thriving on Shopify as of December 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of December 2025, there are 2110 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 514
24%
India 286
14%
United Kingdom 124
6%
Philippines 93
4%
Australia 88
4%
Canada 78
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 279
13%
Debut 70
3%
Spotlight 26
1%
Sense 24
1%
Impulse 23
1%
Horizon 22
1%
Refresh 21
1%
Minimal 20
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1454
69%
.com.au 80
4%
.co.uk 72
3%
.shop 46
2%
.ca 39
2%
.store 39
2%
.co 38
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
www.analyticaltv.com
underwear product
Ultra-Soft Seamless Women's Underwear – Tummy Control & …
39.97 ~ 79.97 USD
alivelyshop.com
underwear product
🥰Buy 1 get 2 free🥰Plus size comfortable underwear …
19.98 ~ 24.99 GBP
7days.shopping
underwear product
10Pcs Men'S Underwear Soft Comfortable Loose Skin-Friendly Men'S …
82.0 ~ 106.0 USD
maaidaopc.com
underwear product
Women's Cotton Underwear Girl Comfort Briefs
50.0 ~ 50.0 PHP

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
ilariaintimates.com
ilariaintimates.com
Bras, Seamless Underwear, Bodysuits, Shapewear – ILARIA Intimates
ID 11 41.73 USD
highaven.com
highaven.com
Highhaven – Highaven
US 67 132.03 USD
xufqew-6c.myshopify.com
xufqew-6c.myshopify.com
Boxhero Underwear
US 19 119.59 GBP
www.cottosilk.com
www.cottosilk.com
Premium Underwear for Men | CottoSilk
AE 101 44.11 AED
unbount.com
unbount.com
Unbount︱Period Panties
LB 8 26.03 USD
redcotton.com
redcotton.com
Red Cotton
EG 859 631.35 EGP
wearclubseven.com
wearclubseven.com
Men's Underwear & Swimwear – Club Seven Menswear
US 92 16.7 GBP

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