Underwear Stores On Shopify (2025-10)

Updated 2025-10-14

Discover the latest trends with over 3175 underwear stores thriving on Shopify as of October 2025. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of October 2025, there are 3175 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 1085
34%
India 343
11%
United Kingdom 204
6%
Philippines 139
4%
Australia 120
4%
Canada 95
3%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 407
13%
Huha 2.0 - Lilac Launch 299
9%
Debut 98
3%
Refresh 39
1%
Spotlight 39
1%
Sense 30
1%
Impulse 25
1%
Minimal 25
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1972
62%
.shop 176
6%
.website 155
5%
.com.au 110
3%
.co.uk 92
3%
.store 59
2%
.co 52
2%
.site 49
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
estymarkt.com
underwear product
X-Compression Tummy Control Lifting Underwear för kvinnor
19.9 ~ 19.9 SEK
thirsix.com
underwear product
⏳Time-limited Special⏰Portable Rechargeable Mini Washing Machine for Underwear!🩲
79.99 ~ 79.99 USD
deegnx.com
underwear product
Leather bondage underwear
39.99 ~ 53.99 USD
munichsunny.com
underwear product
🔥Last Day Buy 1 Get 1 Free(2 PCS)🔥-New …
19.99 ~ 19.99 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
intl.bkieo.com
intl.bkieo.com
BKIEO Underwear - Elevate Your Comfort, Redefine Your …
PA 26 57.9 USD
www.jivathletics.com
www.jivathletics.com
JIV ATHLETICS - The #1 Cameltoe Proof Underwear
IN 16 297549.06 USD
lovincebellywear.com
lovincebellywear.com
Lovince BellyWear - Maternity Wear | Nursing Wear
MY 253 74.11 MYR
www.virgo-boutique.com
www.virgo-boutique.com
Virgo Boutique
DO 903 26.46 EUR
www.safaa.pk
www.safaa.pk
SAFAA | Pakistan’s Fastest Growing Women’s Undergarments Brand
PK 174 1554.98 PKR
aptunderwear.co.za
aptunderwear.co.za
Apt Underwear
ZA 8 668.08 ZAR
sonofjohnlabel.com
sonofjohnlabel.com
Son of John | Official
NL 24 42.33 EUR

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