Underwear Stores On Shopify (2026-1)

Updated 2026-01-23

Discover the latest trends with over 2249 underwear stores thriving on Shopify as of January 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of January 2026, there are 2249 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 562
25%
India 268
12%
United Kingdom 141
6%
Philippines 119
5%
Australia 99
4%
Canada 82
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 297
13%
Debut 67
3%
Horizon 23
1%
Spotlight 23
1%
Sense 22
1%
Updated copy of Updated copy of Updated copy of... 20
1%
Impulse 19
1%
Refresh 19
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1542
69%
.com.au 88
4%
.co.uk 79
4%
.co 46
2%
.shop 45
2%
.ca 44
2%
.store 41
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
gaededy.com
underwear product
Seamless High-waisted Slimming Underwear
16.99 ~ 16.99 GBP
ziztar.com
underwear product
Camisole for Women Fitness Crop Tops Mujer Ropa …
21.42 ~ 21.55 USD
myetyn.com
underwear product
Breathable Underwear Thin Big Breast Sexy Rabbit Ears …
23.02 ~ 23.02 USD
www.modaaziza.com
underwear product
White Lace Slip Brief Logo Waistband Underwear
146.07 ~ 146.07 USD

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
www.poinsettiastyle.co.uk
www.poinsettiastyle.co.uk
Poinsettia Lingerie - Large Cup Sized Bras Swimwear …
GB 2352 37.63 GBP
www.deborahmarquit.com
www.deborahmarquit.com
Deborah Marquit | Official Site – DEBORAH MARQUIT
PH 232 183.71 USD
debriefs.co.uk
debriefs.co.uk
Mens Underwear Australia | MicroModal Trunks & Boxer …
GB 9 72.53 AUD
utilitybear.com
utilitybear.com
Utility Bear | Premium Underwear & Loungewear for …
ID 775 23.18 GBP
periodpantiessa.co.za
periodpantiessa.co.za
Period Panties SA
ID 5 384.57 ZAR
darily.pl
darily.pl
Sklep z bielizną | Brafitterka | Elegancka bielizna …
PL 315 217.56 PLN
yamsaac.com
yamsaac.com
YAM SAAC – YAM SAAC
US 36 21.91 USD

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