Underwear Stores On Shopify (2026-2)

Updated 2026-02-25

Discover the latest trends with over 2720 underwear stores thriving on Shopify as of February 2026. Explore the dynamic marketplace of underwear products and find your niche today!

Underwear Market Overview

As of February 2026, there are 2720 active Shopify stores selling Underwear products. This comprehensive analysis provides insights into market trends, geographic distribution, and successful business models in this niche.

Geographic Distribution

Explore how Underwear stores are distributed globally. This data reveals the most active markets and emerging opportunities in different regions.

Country Active Stores Market Share
United States 676
25%
India 390
14%
United Kingdom 173
6%
Philippines 153
6%
Australia 119
4%
Canada 100
4%

Popular Themes

Discover which Shopify themes are most popular among Underwear retailers. This insight can help you choose the right theme for your store.

Theme Name Stores Using Popularity
Dawn 347
13%
Debut 87
3%
Horizon 32
1%
Sense 30
1%
Spotlight 25
1%
Brooklyn 21
1%
Impulse 21
1%
Minimal 21
1%

Domain Preferences

Analysis of top-level domains preferred by Underwear store owners. While domain choice impacts SEO and trust, content quality remains most important.

Domain Extension Store Count Usage Rate
.com 1898
70%
.com.au 110
4%
.co.uk 94
3%
.shop 57
2%
.ca 48
2%
.co 48
2%
.store 48
2%

Popular Underwear Products

Examples of successful Underwear products currently trending in the market. These insights can help identify profitable product opportunities.

Find more Underwear products in our Product Database
Store Product Price
uktoplovers.com
underwear product
2 PCS Set Men's Thermal Underwear with Fleece …
19.9 ~ 22.9 GBP
copenrain.com
underwear product
📢📢50 % OFF !!🎅Women's Breathable Shorts Underwear👙
14.99 ~ 44.97 USD
megamartcenter.com
underwear product
New Adjustable Girls G-Strings Pants Satin Cotton Crotch …
13.99 ~ 13.99 USD
vsmegold.com
underwear product
📢📢49 % OFF !!🎅Women's Breathable Shorts Underwear👙
11.99 ~ 23.99 GBP

Finding Underwear Suppliers

Discovering reliable suppliers is crucial for Underwear businesses. Key strategies include:

  • Research specialized wholesalers and manufacturers
  • Attend industry trade shows and exhibitions
  • Use verified dropshipping platforms
  • Request samples before partnerships

Profit Margin Analysis

Underwear products typically show profit margins between 10-70%, depending on:

  • Cost of goods and supply chain efficiency
  • Market competition and pricing strategy
  • Operational expenses and overhead costs
  • Customer acquisition and marketing costs

Dropshipping Underwear Products

Yes, Underwear products can be successfully dropshipped using platforms like:

  • Oberlo for AliExpress integration
  • Spocket for US/EU suppliers
  • Modalyst for brand partnerships
  • DSers for advanced automation

Store Optimization Tips

Optimize your Underwear store for better sales:

  • High-quality product images and descriptions
  • Mobile-responsive design and fast loading
  • SEO optimization with relevant keywords
  • Social proof and customer reviews

Underwear Store Examples

7 Stores

Real-world examples of successful Underwear Shopify stores. Analyze their strategies, pricing, and market positioning for insights into this niche.

Store Title Country Products Avg Price
www.jimmytrendy.com
www.jimmytrendy.com
Jimmy Trendy – Jimmy trendy
CO 180 34.2 USD
heralogie.com
heralogie.com
PFAS-Free Period Underwear | Leak-Proof & Sustainable | …
US 5 23.11 USD
dokoyo.com
dokoyo.com
Dokoyo - Sustainable Underwear / Swimwear made in …
IN 270 409631.08 IDR
theenergeticgirl.com
theenergeticgirl.com
The Energetic Girl
HT 192 40.04 USD
itsagasaga.com
itsagasaga.com
AGASÅGA handmade organic linen nightwear ♥ underwear from …
BD 50 80.0 EUR
oscarduum.com
oscarduum.com
OSCAR & DUUM - Boxers Homme
BE 16 54.06 EUR
unrealindustries.com
unrealindustries.com
[UNREAL] Industries
IN 321 89.82 EUR

Ready to Find Winning Products?

Start your journey to e-commerce success with comprehensive market research, product analysis, and competitor insights.

Start Free Trial